Jon Schwarz has an excellent (and highly amusing) overview of this dog-catches-the-car moment.
"ELON MUSK now owns Twitter. We need to take seriously the possibility that this will end up being one of the funniest things that’s ever happened." https://t.co/6UKVHNEaeO by @Schwarz— Josh Marshall (@joshtpm) October 30, 2022
Matt Levine observed that his Musk/Twitter posts were fun to write because it was a great story with big arcs and plot twists. Elon has gone from wanting so badly to buy Twitter that he was offering way over its market value to desperately wanting not to buy Twitter to pretending he wasn't forced into buying Twitter.
The comic effect was greatly enhanced by Musk constantly insisting that every (contradictory) move was motivated by his brilliance and benevolence. (Remember this is a man who actually says things like "At this point I think I know more about manufacturing than anyone currently alive on Earth" and "Some hate humanity, but I love humanity so much.")
Publicly demonstrating that it's possible to hold Elon Musk accountable for literally anything might also be the greatest social good TWTR management has ever contributed to, so we could be looking at a double bottom line win here. https://t.co/K1m5CPJqe7— E.W. Niedermeyer (@Tweetermeyer) October 27, 2022
So far accountability doesn't seem to be kicking in.
Elon Musk has pulled more than 50 Tesla employees into his Twitter takeover, most of them Autopilot engineers https://t.co/ogt21X90Dh <--- At Tesla, Python is a preferred scripting language, and at Twitter programmers use Scala extensively.<--culture clash, code review challenge— Lora Kolodny (@lorakolodny) October 31, 2022
Misappropriation of Human Resources at a publicly owned company for a vanity project is grounds for termination from ANY company.https://t.co/2etFE7Ywrz— CommonSenseSkeptic (@C_S_Skeptic) November 1, 2022
Why would he do that?
Aaaaand it begins: Immediately after taking over Twitter today, Elon Musk fired several top executives, including the chief financial officer, the head of legal policy, trust, and safety, and the general counsel.— Caroline Orr Bueno, Ph.D (@RVAwonk) October 28, 2022
Saturday Night News: Musk fired the company’s entire senior staff “for cause,” an attempt to avoid paying out tens of millions of dollars in severance packages to the former CEO, CFO, GC and head of legalhttps://t.co/vUF4PheK29 pic.twitter.com/KhhCvDOX03— rat king (@MikeIsaac) October 30, 2022
Now that Elon is absolute ruler of Twitter, how are things going?
Dear Twitter Advertisers pic.twitter.com/GMwHmInPAS— Elon Musk (@elonmusk) October 27, 2022
Welp. pic.twitter.com/vX2kMdcsKi— Charles Ghoul-ba 🎃 (@charles_gaba) October 30, 2022
Elon Musk Responds With ‘No U’ Defense After Posting And Deleting Conspiracy Theory About Pelosi Attack https://t.co/5fER1KmXzA— Talking Points Memo (@TPM) October 31, 2022
The Musk Bonfire https://t.co/DBHjHUACGP— Talking Points Memo (@TPM) October 30, 2022
IPG is the Interpublic Group, parent company of Universal McCann. They are one of four colossal ad agencies representing blue chip clients. IPG’s media intelligence arm told clients in an email that Twitter “has been silent in any direct comms with marketers and agencies.”— Duty To Warn 🔉 (@duty2warn) November 1, 2022
That's still just a rumor, right?
And there's more.
SCOOP: IPG is recommending client "temporary pause" all current media on Twitter, according to multiple sources.— Ryan Barwick☕️ (@Ryanbarwick) November 1, 2022
this was a good article from former WPP exec who spells out how small of a player twitter is and how advertisers sure don’t like putting shampoo ads next to heinous shithttps://t.co/n5OkQkZMqh— rat king (@MikeIsaac) November 2, 2022
I have a feeling Marshall might be emphasizing one word in particular.
Wasn't it a Twitter poll that started all this?
Musk adviser says meetings today with advert firms in New York are going unbelievably well. https://t.co/kZn4jlDxnz— Josh Marshall (@joshtpm) November 1, 2022
Advertisers should support:— Elon Musk (@elonmusk) November 2, 2022
Yeah, but in Elon's defense, Twitter's revenue is likely to drop a lot, which makes that $86m a lot bigger in relative terms.— Mark Palko (@MarkPalko1) October 31, 2022
Fortunately, Musk has ideas for other revenue streams.
Seriously, @ElonMusk, some of the other perks/features of Twitter Blue (editing, NO ads--not just fewer--etc) sound tempting...but *verification* should have NO CONNECTION to whether someone pays an ongoing fee or not.— Charles Ghoul-ba 🎃 (@charles_gaba) November 1, 2022
The funniest thing about this is that Elon Musk thinks the issue is that Stephen King is balking at the $20 per month fee. pic.twitter.com/BB5rnmaKKb— Shannon Watts (@shannonrwatts) November 1, 2022
Twitter’s current lords & peasants system for who has or doesn’t have a blue checkmark is bullshit.— Elon Musk (@elonmusk) November 1, 2022
Power to the people! Blue for $8/month.
Richest man in the world invites you to overthrow the neo-feudal Big Teach system of lords and peasants by sending him $96 a year.— Josh Marshall (@joshtpm) November 1, 2022
so the idea seems to be that bots will die because they can’t get verified or get suspended if they do. that assumes unverified accounts will be outliers, not the vast vast majority of real accounts 🍿 https://t.co/yJumL3MDZW— Josh Marshall (@joshtpm) November 1, 2022
Difference is that the current blue check doesn't boost replies/search... at least Twitter doesn't claim it does. Musk is suggesting a fundamental change to what verification is, which effectively deboosts everyone who isn't paying for verification.— E.W. Niedermeyer (@Tweetermeyer) November 1, 2022
A dumb napkin cartoon that won’t cost you $8/month… pic.twitter.com/8UfmY59fs5— Bill Amend (@billamend) November 2, 2022
8) Another reason subs will not work is that Musk and his partners basically did a leveraged buyout here -- they piled on debt to a company that doesn't have the revenues to service it.— Heidi N. Moore (@moorehn) November 1, 2022
Subscriptions will not fix that. There have to be multiple revenue streams. https://t.co/CsTi9CmKjL
Dear @ElonMusk: Let’s set the price aside for the moment. The larger question is whether you’d just dole out blue checks to any schmoe willing to pay or if you’d make sure to, y’know, verify their identity. THAT’s the whole point, not to flaunt status. https://t.co/tu906Nl4Hl— Charles Ghoul-ba 🎃 (@charles_gaba) November 1, 2022
5/ It will mean "I decided I want to help fund Musk's Twitter adventure". A lot of people won't want to publicly say that. One of the smartest things anyone ever told me about publishing is that @NewYorker isn't a publication. It's a club, with a publication at its center.— Josh Marshall (@joshtpm) October 31, 2022
8/ make the blue checks into signifiers of the kind of intellectual dark web weirdos that make advertisers skittish. Now the other angle would be to give the Blue program a lot more clout. Make it really valuable. Basically your tweets jump the algo line in some way.— Josh Marshall (@joshtpm) October 31, 2022
Even Python isn't happy,
So you're allowed to steal but you wish to charge us to verify who we are? Good luck with that then. https://t.co/9a0RgFK3xv— Eric Idle (@EricIdle) November 2, 2022
We take you live to scene... pic.twitter.com/85fIuS4hPY— LegalEagle (@LegalEagle) November 1, 2022
It has been fascinating to observe the psychology of liberal Elon Musk supporters over the years, as he has evolved from respectably centrist hero figure to, well, *gestures vaguely*. What they are willing to excuse, where they draw the line, and the cope in between.— E.W. Niedermeyer (@Tweetermeyer) November 1, 2022
Musk still has defenders but their comment sections are not looking pretty.
Watching @elonmusk + Co take over Twitter is like watching a software engineering case study on how to destroy an already-fragile technical infrastructure and culture of a software-intensive business. Amazing that at some level his clumsy attempts are so basic.— Grady Booch (@Grady_Booch) November 1, 2022
Well, at least nothing else can go wrong.
And the fun continues💥Sen. Chris Murphy is calling for an immediate investigation into the national security implications of Saudi Arabia's stake in Twitter after Elon Musk’s takeover of the company. https://t.co/RofCdzuk60— NoelleinSD 🍁🐈⬛🍁🐈⬛🍁 (@NoelinSD) November 1, 2022
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