Following up on yesterday's post, Yesterday's Alarmism is Tomorrow's Consensus
Longtime and even casual readers of this blog will know that we are big fans of Talking Points Memo and particularly of Josh Marshall (for my money, the best political commentator of the past 20 years). There have been plenty of times when I have disagreed with Marshall on minor and sometimes major points of analysis, but this recent piece on the AI bubble is a first.
Except for one or two general and largely obvious observations about the absurdity of the current situation, this piece and the Semafor article it's based on managed to get virtually everything wrong about the relationships between OpenAI, Nvidia, and SoftBank.
For lack of a better explanation, Elizabeth Hoffman, who penned the Semafor piece, seems to have seen the title of Ed Zitron's recent post comparing the data center bubble to the subprime crisis but does not seem to have actually read it. Zitron, at great length, laid out the disturbing parallels. It is a highly recommended piece. Hoffman's analysis mainly consists of the analogy AIG:lenders::Nvidia:OpenAI, a comparison so tortured that she abandons it mid-paragraph.
Here's Hoffman:
Nvidia’s $250 billion backstop to OpenAI will let the money-burning AI lab lease space at the largest data center ever built. OpenAI doesn’t have an investment-grade rating, so Nvidia is essentially lending its own. Broadcom did the same thing for Anthropic a few weeks ago; I wrote at the time that it was “like getting your parents to cosign the lease on your first apartment.” Nvidia’s backstop for OpenAI is literally that — OpenAI is trying to sign a lease and its landlord, SoftBank, doesn’t like the tenant risk. So Huang is cosigning.
...
The notion of Nvidia-as-AIG is right in one respect: The company most to blame for the 2007 bubble wasn’t a bank writing bad loans, but the insurer that backstopped them, spreading that risk throughout the financial system. Risky mortgages went into AIG and came out stamped AAA. Risky AI stuff is going into Nvidia, Broadcom, and Google and emerging similarly shined up.
Spreading risk around is sometimes prudent — it’s how mutual insurance works. But it also brings players that might have sat out a crisis into the thick of it. AIG didn’t need to be a part of the mortgage crisis. Nvidia does need to be a part of the AI buildout, but it is testing its balance sheet to finance its customers. (OpenAI will put Nvidia chips inside the Ohio data center.) That has echoes of General Electric and General Motors, which were nearly toppled by their finance arms in 2008.
Here's Marshall:
This is not like getting your parents to cosign the lease on your first apartment. It’s more like getting your top employee to cosign your first lease because you pay that employee huge sums of money despite the fact that your company, which pays his salary, actually makes no money. A bank would likely see the problem with the top employee co-signing the mortgage on the boss’s fancy home. But it doesn’t seem clear to people in this case. Or rather, it seems completely clear. But we seem to have decided this is just how AI works: the technology is so amazing that it requires this kind of mutual leverage with no floor beneath it.
Not entirely sure what Marshall is going for here. The employee co-signing the boss's mortgage sounds like a coerced kick-back. The part about the company not making money sounds like like money laundering. Even the employer/employee analogy breaks down under scrutiny. Nvidia sells chips to OpenAI, but most of its sales come from companies like Microsoft, Alphabet, Amazon, Meta, SpaceX, Oracle, CoreWeave, etc. (Various governments are also big customers, particularly until recently, China.) Some of these companies use these chips to OpenAI models, some to run Anthropic models, some to their own, some to run something else like open-weight models. Not sure how you'd get OpenAI employee out of that.
Then how do we make sense of the enormous company giving the much smaller one what amounts to a blank-check credit guarantee? The employer/employee relationship doesn't explain it, at least not the one that Marshall proposes. You'd get closer reversing it and thinking barker and shill.
[Any excuse to plug Cool and Lam.]
Nvidia indirectly giving OpenAI money, which is then indirectly spent on Nvidia chips, is good business in much the same way that it was good business for a snake oil salesman to give the shill the money to publicly buy a bottle of miracle tonic, but even that doesn't quite capture it.
What would a correct reading look like? Let's start with SoftBank, which appears to be more or less a neutral, independent, and minor figure in both these pieces, a "landlord" merely concerned with the creditworthiness of its business partners.
About that...
From CNBC:
The company participated in OpenAI’s funding round last year at a reported $300 billion valuation and has continued to deepen its involvement. It secured a $40 billion bridge loan in March to help fund additional investments in OpenAI and for general corporate purposes.
As of the end of 2025, SoftBank had about 16.3 trillion yen (about $104 billion) in stand-alone interest-bearing debt, according to its financial statement.
S&P Global in March estimated that OpenAI would account for roughly 30% of SoftBank’s investment portfolio, similar to Arm Holdings’ share, following the group’s additional $30 billion investment in the ChatGPT maker.
S&P Global Ratings revised SoftBank’s credit outlook to negative in March, saying the company’s asset liquidity and quality of its portfolio, as well as its financial capacity are “likely to deteriorate because of its additional huge investment in OpenAI.”
There's an essential bit of context that we need to include here. As late as the beginning of this June, the consensus in the financial markets was that OpenAI would have an IPO, probably north of a trillion dollars in 2026. Among other things, that would have made the early investors whole or better and would still have given the company plenty of cash on hand.
By mid-July, those expectations had done a complete 180 for a variety of reasons that we'll get into one of these days. Suddenly, SoftBank had gone from being on the verge of a windfall to facing serious questions about its viability as a company, with its fate tied to an increasingly unreliable Sam Altman. If you ask analysts what companies have the greatest exposure to an OpenAI collapse, the two names you will hear most often are Oracle and SoftBank. Both of these companies would gladly have extended a massive line of credit if it meant keeping the status quo stable, but neither now has the wherewithal.
OpenAI is losing $20 billion a year. Its potential sources of funding are going away. Why should the world's largest company care?
Since the beginning of 2023, the share price of Nvidia stock has increased by more than 1,200%, overwhelmingly due to the AI bubble. While OpenAI is not the primary customer for Nvidia chips, it is one of the foundational blocks in the Jenga tower that has made Jensen Huang one of the world's richest men. The death of OpenAI might not kill Nvidia or even cost it the majority of its revenue, but if it pops the AI bubble, it could easily shave one or two trillion dollars off the behemoth's market cap. You don't need fancy analogies to see why Huang stepped up.
But while the analyses of Hoffman and Marshall are flawed, they are still informative.
I'm not sure what's going on with Hoffman—I don't normally read Semafor—but I do follow pretty much everything Marshall writes, and I think I have a pretty good handle on where he's coming from.
With respect to this story, I strongly suspect Marshall is a normie. I doubt he spends hours a week poring over the latest massive missives from Ed Zitron or following Cal Newport, Paul Kedrosky, Gary Marcus, Cory Doctorow, et al. I'll bet he doesn't annoy friends and acquaintances with emailed articles from the Financial Times explaining the latest excesses of the AI bubble.
In other words, I suspect he has a life.
When it comes to the AI bubble, Marshall, like The New York Times, represents the well-informed mainstream. And for years that group was heavily under the sway of the techno-optimist/Silicon Valley messiah AI narrative propagated by people like Kevin Roose or Casey Newton, while the skeptics, who were by most standards more grounded, were relegated to the fringe.
Now the mainstream is starting to embrace that fringe, with central bankers echoing the arguments of Zitron and Newport writing op-eds in NYT. Marketplace runs features with names like "What happens if the AI bubble pops?" As the normies start to wrap their heads around the magnitude and absurdity of the current situation, they sometimes get the nuances and key details wrong, but the very fact that they are asking what kind of bubble this is is a huge development.



