It is difficult to convey the abundance of warning signs suggesting that the AI boom of the mid-twenties is in fact an AI bubble. Note, I'm not saying that AI won't eventually reshape our world (I believe it will). I'm not even saying that large language models won't someday live up to their promise (though I am far more skeptical on that point). What I'm saying is that there is increasingly little chance that the industry will go from a money sink to a money gusher in the next three or four years, which means that the chances of our avoiding a larger and more painful version of the dot-com bubble are growing vanishingly slim.
Pretty much every part of the booster narrative looks, at best, sketchy under close scrutiny. Take perhaps the main pillar of the bull case: token and revenue growth. The following, the beginning of a massive recent tweet from a prominent investor, lays out the standard view.
(I love how he tries to frame his argument as a conservative case by
suggesting a slight tapering off of his impossible-to-sustain growth
curve.)
The idea that you can sustain this kind of exponential
upward path is silly, but the problems with his numbers actually start
before he begins to extrapolate. Where exactly has this growth been
coming from?
Given the unprecedented circularity of current AI
financing and business deals, it is always wise to consider the
possibility that the numbers you're seeing are the result of Peggy Bundy
accounting, but let's drill down further and see how these tokens are
actually being burned through.
Joe Wilkins writing for Futurism:
Many employers, in turn, have begun mandating AI use on the job, some even going so far as to fire those who don’t hop on board in order to justify their big-time spending on tech industry contracts. While the forced adoption of AI has major implications for the financial viability of the tech overall, it’s also giving office workers a perverse incentive to increase their AI use for non-productive tasks.
Case in point, the Financial Times reports, Amazon’s office staffers are increasingly using the company’s in-house AI agent MeshClaw to run personal tasks in a bid to get their quotas up.
In an attempt to get more than 80 percent of its developers to use AI every week, Amazon has introduced employee-specific AI usage targets in addition to a broader “token consumption” leaderboard that tracks how much each employee uses AI (in machine learning parlance, tokens refer to basic units of data used by AI models to understand text.)
But according to staffers interviewed by the FT, employees are gaming the system by increasingly using the mandated AI systems to automate personal tasks, a tactic known as “tokenmaxxing.”
...
For its part, Amazon told the FT that “thousands of Amazonians to automate repetitive tasks each day,” adding that the retailer is “committed to the safe, secure and responsible development and deployment of generative AI for our customers.”
A quick jaunt through Team Blind, a message board for verified employees of companies like Google and Apple, shows that the practice is widespread — or at least, widely acknowledged.
“I burn tokens to s**t my [project manager],” one Amazon employee wrote in a post from May 8. “Whenever my PM says stupid s**t, I launch 10 sub agents to s**t him. Great use of GPUs.”
Asked by a Microsoft worker what that means, the Amazon staffer replied “just paste the Slack conversation history and tell the agent to analyze the guy using 10 sub agents.”
Though less malicious, there are plenty of other threads from workers across the tech industry asking how others are maximizing token usage — receiving lots of free advice in the replies.
This isn't just Amazon.
Deirdre Bosa and Jasmine Wu writing for CNBC.
Meta and Shopify say they have created internal leaderboards that track how many tokens employees use. Nvidia CEO Jensen Huang has said he’d be “deeply alarmed” if an engineer earning $500,000 a year wasn’t using at least $250,000 worth of compute — measuring what an engineer spends on AI instead of what they produce with it.
Once companies start measuring AI adoption by volume, employees optimize for the metric instead of the outcome.
“If your goal is to just burn a lot of money, there are easy ways to do that,” said Ali Ghodsi, CEO of Databricks, which processes AI workloads for thousands of enterprises. “Resubmit the query to ten places. Put up a loop that just does it again and again. It’s going to cost a lot of money and not lead to anything.”












