Will they get Bill Cosby to do the ads?

From Bloomberg:

A proposal by the founder of the troubled Terra ecosystem to salvage the project was approved, averting a total collapse of one of the most-watched experiments in decentralized finance. 

Under Do Kwon’s newly approved structure, the original blockchain will be known as Terra Classic, while its native token Luna, which plunged close to zero this month, will be renamed Luna Classic with the ticker LUNC. The new Terra blockchain will start running a coin under the existing Luna name and ticker, and won’t include the TerraUSD stablecoin

Terra’s unraveling, which started earlier this month with the implosion of the algorithmic stablecoin Kwon had touted relentlessly, marked one of the biggest busts in the crypto industry’s history. While the outcome of Wednesday’s vote represents a victory of sorts for Kwon and his supporters, doubts persist about whether Terra can ultimately be revived. 

The process means Terraform Labs is effectively abandoning the stablecoin TerraUSD, or UST, which from now on will only trade on the Terra Classic blockchain. Designed to maintain a 1-to-1 peg to the dollar, it traded at around 10 cents on Wednesday.

As a marketing guy, I'm not sure I follow the branding logic here. Classic Coke was one of the, if you'll pardon the phrase, classic examples of how to recover from a PR disaster. 

Labeling something "classic" is supposed to play on (or create then play upon) the perception that the old stuff was better. That's why TCM promos have clips of Singing in the Rain and Casablanca, classic rock stations throw in clips from the Beatles and the Stones, MeTV identifies itself with Dick Van Dyke and the Twilight Zone. We can go back and forth over how good these shows and songs actually were but all are fondly remembered with a reputation for quality. 

How does that work with Terra and Luna? What positive associations are they hoping to play on here? "Remember that time I lost our life savings and had sell the house earlier this year?"

I understand the urge to use the most positive language possible when trying to pick up the pieces after a fiasco, but like the man said, "Some things are classic. Some things are just old."