"Cosmic Crisp" is a stupid for a pretty tasty apple

Just had one of these the other day. It was good (though I'll probably stick with the Envy) and the story of the science and economics behind its development is really interestion.

What a 500 million dollar apple tastes like by Keith A. Spencer

Upon first glance, the Cosmic Crisp apple doesn't appear particularly unique nor inspiring. It is larger than the average apple, certainly, but its mottled exterior could be confused for many other reddish varietals. In other words, one would not know immediately that this humble fruit is the pinnacle of industrial agriculture — encompassing hundreds of millions of dollars of investment, two decades of planning, and hundreds of trees bred, tasted, and culled.

The phrase “apple farmer” inspires images of pastoral orchards, straw hats and wooden buckets full of fruit; yet modern agriculture practices fall far from that imagined tree. A Darwinian tasting process brought the Cosmic Crisp into being: in the late 1990s, Bruce Barrett, an apple researcher at Washington State University, picked the Cosmic Crisp out of 10,000 crossbreeds. The Cosmic Crisp, then known as WA 38, ticked all the boxes: its ability to survive in different Washington state climates, its taste and texture, and how long it lasted without decaying. (Supposedly the Cosmic Crisp can last around a year in cold storage.) A consulting firm tested the apple with focus groups, where one participant commented on the apple’s appearance as star-like, which led to the name. As with many modern seeds, Washington State owns the rights, and thus growers must pay royalties in exchange for growing the apple. The apple was so widely believed to be "the apple of the future" (as the New York Times put it) that 13 million trees were grown at a cost of $500 million. To extend the selling season, producers store the apple in a refrigerated, controlled atmosphere of 1% carbon dioxide and 2% oxygen after treating it with fungicides. Instagram influencers were hired to help hype its release, including a retired astronaut.