Tuesday, January 24, 2017

We've talked about this before, right?

By now, we've done literally thousands of posts, and, to be perfectly honest, it has gotten to the point where I tend to lose track, but surely we've covered the whole upsell strategy. You know, come out with some super-economy version to lure people in, then make it so godawful that customers are eager to start climbing the upgrade ladder.

I'm almost certain we talked about the practice with cable-television, where the bottom tier is often worse than what you get for free with an antenna. I think we've used airlines as an example too, but just in case here's Sidney Fussell writing for Gizmodo:

On Wednesday, American Airlines announced that it will soon offer a cheap-as-hell “basic economy” package for its flights. The catch—because there’s always a catch when it comes to flying—is that these passengers won’t be able to use the overhead bins while flying.

Outside of checked baggage, which will still incur a regular fee, “basic economy” fliers—let’s call them “basics” for short—will only be allowed to bring one personal item on board with them, and it’ll have to fit under the seat. “No overhead bin luggage may be brought on board,” the airline’s press release notes pointedly. If your bag doesn’t fit, you’re looking at a $25 checked bag fee plus another $25 for checking it at the gate. Presumably, even if there’s space for your bags, you won’t get the privilege of putting them overhead.

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