Tuesday, June 16, 2015

FYC -- AMC really, really likes Emmy Awards

More notes from LA.

As I believe we've mentioned before, certain parts of town (particularly Hollywood, North Hollywood and Studio City) are carpet bombed on an  annual basis by ads bearing the phrase "For your consideration."

Though a great deal of money goes into chasing these little statues, it is by no means spread out evenly across the industry. For the major networks, Emmys are almost entirely a social currency; they have almost no effect on ratings or syndication packages (it may not be a coincidence that I haven't seen any ads for CBS). For the pay services (HBO, Netflix, etc.) and for certain cable channels, however, the awards can do a lot to raise profiles.

Probably no channel has gotten more of a reputational bump than AMC starting with their critical breakout Mad Men. Perhaps it's not surprising that the company is willing to make an expensive push to get a few more statues from the show, despite there not being an even theoretical chance of a ratings boost. .

1 comment:

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