I've been on the Elon Musk beat for quite a while now, and I thought I had a pretty good idea where the upper bound was for hype and journalistic credulity, but this Rolling Stone cover story by Neil Strauss really does set a new standard.
Musk will likely be remembered as one of the most seminal figures of this millennium. Kids on all the terraformed planets of the universe will look forward to Musk Day, when they get the day off to commemorate the birth of the Earthling who single-handedly ushered in the era of space colonization.
...
“Musk is a titan, a visionary, a human-size lever pushing forward massive historical inevitabilities – the kind of person who comes around only a few times in a century”
And that's pretty much the level of critical scrutiny you can expect from the entire piece. It's not just the lack of skepticism – – we've seen plenty of that – – but the obliviousness to the need for skepticism. Up until now, most reporters for major publications have at least acknowledged that some level of skepticism would have been appropriate. True, many of the disclaimers are little more than lip service, but the journalist on those stories understood that they should do at least the bare minimum.
Strauss is the first writer I can think of who addresses proposals like the Hyperloop completely without any mention of its critics and the serious questions about its viability.
The article even has a photo caption that reads 'Inspecting the Hyperloop, which will transport people from city to city in record time.' Not "may" or even "will probably," but "will" despite a widely held consensus among transportation and infrastructure experts that this is unlikely to be viable as anything more than a glorified amusement park ride in the foreseeable future.
We may come back to this article. There's a great deal of unintentional journalism here, insights into Musk's real and extraordinary gifts for motivation and promotion, talents that have led to some truly amazing accomplishments. There is also an interesting cautionary tale in the way Strauss lets his subject steer the narrative away from these genuinely important and impressive points and toward unquestioning acceptance of a self mythologizing narrative.
For now, though, I'm just going to let it stand with this. Frankly, reading a puff peace this inflated takes a lot out of me.







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