Peloton lifestyle porn

At its peak, Peloton spent a massive amount of money on marketing and PR to pump up revenue (not to be confused with profits) and create the impression of being the next big thing. In general, lots of advertising leans toward depictions of perfect people in perfect homes leading perfect lives, but Peloton campaigns still managed to stand out.

Mystery Twitter troll (and I mean that in the best possible way) Clue Heywood provided an invaluable record of the worst examples complete with pitch-perfect commentary back in 2019.

Love putting my Peloton bike in the most striking area of my ultra-modern $3 million house

— Clue Heywood (@ClueHeywood) January 28, 2019

I put my Peloton bike in the center of the panoramic living room window in my New York penthouse pic.twitter.com/ol0B3Kavif

— Clue Heywood (@ClueHeywood) January 28, 2019

I took my Peloton bike to Europe and used it on the balcony of our $2,000/night Airbnb and honestly I felt like I was flying over London, you should try it pic.twitter.com/sVjdO78MRV

— Clue Heywood (@ClueHeywood) January 28, 2019

Probably the worst thing about putting a Peloton bike in my spotless huge kitchen is when my dumb kid interrupts the workout. Where is Consuela? She has one job! pic.twitter.com/KYL5l1zTst

— Clue Heywood (@ClueHeywood) January 28, 2019

The picture windows at our chalet provide breathtaking views from the Peloton bike. In the living room set behind it, all you can see is the Peloton bike. pic.twitter.com/JwSPtsao8L

— Clue Heywood (@ClueHeywood) January 28, 2019

You might ask why the windows in front of these Pelotons are so small. Unfortunately space on the yacht is limited and the gym is near the waterline. We manage. pic.twitter.com/Hqa1kVgWDj

— Clue Heywood (@ClueHeywood) January 28, 2019

My husband says it’s a fire hazard to have the Peloton bike blocking the doors from the living room to the veranda. He doesn’t understand that the Peloton bike will be the first thing I save. pic.twitter.com/yltVAQsi14

— Clue Heywood (@ClueHeywood) January 28, 2019

Ironic that “Peloton” means a group of cyclists when my favorite way to cycle is alone in the guest house living room at our Brentwood mansion. pic.twitter.com/RfQGe58cL7

— Clue Heywood (@ClueHeywood) January 28, 2019