Thursday, December 9, 2021

Checking in on over-the-air television beat

These are some of the new OTA superstations you can now pick-up with a set of rabbit ears here in LA. It is a very partial list. I limited it to 2020/21 launches from major media companies in billion dollars or above valuation range (with one possible but unavoidable exception can't leave out Weigel). Several stations from smaller companies were excluded and even with the constraints mentioned I probably missed some examples.

 Weigel

    MeTV Plus (2021)


ViacomCBS 

    Fave TV (2021)


NBCUniversal

    LX (2020)


Nexstar (formerly Tribune)

    Rewind TV


Ryman (Opry Entertainment Group)

    Circle (2020)


Entertainment Studios (The Weather Channel et al.)

    TheGrio (2021) 


E. W. Scripps Company (which bought out the innovative Katz)

    Defy TV (2021)

    TrueReal (2021)

    Newsy (2021)


Tegna (formerly Gannett)

    Twist (2021)


I have no solid numbers on this but it's my impression that growth, while leveling off a bit, remains fairly steady and the industry appears to be very stable with close to a hundred percent survival rate among major players (compare that to the cable at this point in its history). It is also worth noting that, with the exception of Ryman, all of these companies already had one or more terrestrial superstations before these new launches. Twelve years in, no one appears to be looking to get out. 

 There's a big and interesting story waiting to be told about digital over-the-air television. It's part of a still bigger and more important one about why the press somehow collectively decides to focus on certain subjects and narratives and to ignore others. 

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