Friday, May 10, 2019

It must suck to have a hundred million dollar production come in second to happy little trees

One of the fundamental rationales of the content bubble, a multi-billion dollar explosion in television and movie production, is that the value of older content will drop to next to nothing as the newer shows come online.

Content accumulates and, as we've said before, if older shows hold their appeal, let alone find new audiences, then it's not clear how the market (even allowing for healthy international expansion) can absorb a really big surge, and big doesn't begin to describe what we've been seeing.

From Forbes:

Calculations of viewer's habits have uncovered some interesting trends, one of which pointed out that older content seems to appeal to consumers of the on-demand audience.

As an indication of this, Hulu reports that viewers watched more than 1000 million hours of TGIF content in 2018. The ‘TGIF brand’ includes the series Full House, Family Matters, Sabrina:The Teenage Witch, Step By Step, Perfect Strangers, Boy Meets World, and Hangin’ With Mr. Cooper. All of these series premiered in the 1990s. Over 1200 episodes of this content is available for viewing.

Viewers were also draw to take in nearly 1 million hours of Bob Ross’ The Joy of Painting.

This series originally aired from 1983 until 1994, amassing 403 episodes. Star/On-Screen Instructor Ross passed away at age 52 in 1995.

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