Tesla said Thursday it plans to raise up to $2 billion, with $1.35 billion coming from convertible notes and $650 million from new equity, including a big purchase from CEO Elon Musk.Forbes lists the next worth of Elon Musk as $20.3 billion as of 5/4/19. $10 million is not by any stretch of the imagination a "big purchase" for him. $12.6 billion, on the other hand, is quite a bit, particularly given the tendency of Forbes billionaires/"billionaires" to exaggerate their wealth (and Musk's tendency to exaggerate everything).
In a filing, Musk signaled his intent to buy about $10 million of the electric auto maker’s stock in the new offering. The total equity offering is for 2.7 million shares of Tesla. Musk’s purchase would be 41,896 shares. Before the offering, Musk owned about 20% of Tesla’s outstanding shares, worth about $12.6 billion, according to FactSet.
The collapse of Tesla would cost Elon Musk most of his fortune, not to mention his reputation and all those perks of celebrity. Maintaining his persona as messianic visionary and disruptor is absolutely essential for keeping the funding flowing in.
We will probably never know how sincere Musk is when he talks about Mars colonies, or maglev vactrains or telepathy brain chips, but it is important to remember that the buzz those futuristic "ideas" generate buzz that is worth considerably more than $10 billion dollars to the "real life Tony Stark."
[And it appears to be working. ]
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