Friday, August 5, 2016

Of course, Jeff Zucker's standard for doing a really nice job might be different than yours and mine

Jeff Zucker is the subject of one of the blog's oldest threads. In all the reading I did on the subject, I cannot think of an example where Zucker was more than competent and I can think of lots of cases where he was disastrously inept . Remember, this is the man who took the first place powerhouse NBC down to fourth place in shockingly little time. As a case study of bad management, it should be mandatory reading in every business school.

If you or I seriously damaged one of the world's most venerable brands, it would leave a black mark on our resume, but those who climb high enough reach the post-accountability level. For instance, Zucker is now considered qualified to run to a major network because he ran one in the past. True, he was arguably the worst network head ever, but that doesn't seem to be important in this situation. Zucker's record at NBC Universal convinced the people at Time Warner that he was the right man to take charge of CNN.

Which is where the Zucker thread crosses the Trump thread.
CNN president Jeff Zucker had only good things to say about former Trump campaign manager and newly-minted CNN commentator Corey Lewandowski in an interview with Variety published Tuesday.

"The reason we hired Corey is that now that we are in the general election, I think it’s really important to have voices on CNN who are supportive of the Republican nominee," Zucker said. "It's hard to find a lot of those."

He disagreed with criticism that Lewandowski continues to act as a Trump campaign spokesman rather than an analyst.

“I actually think he’s done a really nice job,” Zucker added, according to Variety. “He’s come under a much greater spotlight because of who he is, and the relationship he’s had with the media. As a result, people are going to be more critical.”

Even under the best of circumstances, hiring a former campaign manager to help cover the race only days after being fired is risky. Hiring Lewandowski, with his history of racism, unprofessional behavior, physical aggression against a reporter, conspiracy-mongering, and general sleaziness, was simply asking for the kind of disaster that can do irreparable damage to a journalistic institution's reputation.

The day after Zucker defended him, Lewandowski dove back into the birther sewer and pulled CNN down with him.

1 comment:

  1. 1 afaik, no one, ever, understands how to make media (TV, movies) consistently a success

    2 CNN, after switching to news light (24/7 coverage of a single story like malaysian air liner) is doing better ?
    so maybe you don't really ahve a basis for your zucker hate ?

    cause like you really know stats and epidemiology, but know nothing about the media - lets do the counterfactural, a media person commenting on epi ?