Monday, November 3, 2014

Failures in targeted marketing

One of these days, I need to post a nice long thread on targeted marketing, benefits vs. limitations, promise vs. hype. In the meantime, I'll collect as many examples as I can of targeting done well, targeting done badly and, in this case, of targeting not done at all.

In a comment to Ken Levine's previously mentioned traffic report prank.
In Canada, Closed Captioning is sponsored and announced during the broadcast. Frequently, these sponsors are new album releases - Katy Perry, Rihanna, Coldplay.
Assuming that the language of the captioning is the same as the language of the broadcast and is not used for translation (not an absolute given, I suppose, in Canada), think about the target demographic of captioning.

1 comment:

  1. Apparently there is going to be a large group of middle age people who lose there hearing at a young age because of the damage they did listening to loud music in their youth e.g. concerts, headphones... so maybe targeting deaf music lovers isn't quite so off.