Friday, September 19, 2014

And you have a problem with Joe Camel?

Mental Floss (one of the internet's best time killers) has a very cool article called 10 Lifehacks from 100 Years Ago.

In the late 1880s, cigarette manufacturers began inserting stiffening cards into their paper packs of cigarettes to strengthen the containers. It wasn't long before they got the idea to put artwork, trivia, famous people, and pretty girls onto those cards, grouped into collectible series. The cards, which continued into the 1940s, are highly valuable now, with the most expensive (bearing the face of stringent anti-smoking baseball player Honus Wagner) selling for $2.8 million in 2007.

In the 1910s, Gallaher Ltd of Belfast & London and Ogden's Branch of the Imperial Tobacco Co printed "How-To" series, with clever hints for both everyday and emergency situations. From steaming out a splinter to stopping a mad dog, these cigarette cards told you the smart way to handle many of life's problems.
It's a fun list but I noticed something strange. Perhaps it's just a coincidence, but the target audience for many of these cards seems to have been boy scouts. Even in 1910, that had to be a bit odd.

No comments:

Post a Comment