Tuesday, May 10, 2011

Great quote on the value of brand

APM's Marketplace has a good take on Millward Brown's annual brand survey, including this memorable soundbite:
Andrew Zolli: Someone famously said of Coca-Cola that if you burnt down every one of their factories, they'd be back in business in a quarter. If you knocked everybody on earth over the head and gave them amnesia, they'd be out of business in a quarter. And the reason for that is that their brand really exists in all of our minds.
p.s. While you're there, check out this account of how certain Silicon Valley companies help repressive regimes keep tabs on their citizens.

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