Monday, July 13, 2020

And given that the world's most valuable car company currently sells less than one percent of the world's cars, competition might be something investors should be thinking about.

The arguments justifying impossibly overvalued stocks usually come down to the same basic narrative.

At some point in the near future, the company will achieve an effective monopoly despite currently having a relatively small and in some cases nonexistent share of the market. This will be followed by massive increases in profit margin‘s which will for some reason not attract competitors or bring in the unwanted attention of regulators.

With Tesla, the specific claim was that battery powered EVs are the future and that Musk's company had such a large technological lead and first mover advantage that no one would have any chance of catching up. The first part is probably true (though hydrogen fuel cell are looking like an increasingly viable alternative). The second almost certainly isn't.

Jeremy White writing for Wired.

The Polestar 2's mission is two-fold: to establish the brand as a major figure in the EV scene, and also to take on none other than Tesla and best its Model 3.

Well, considering the impact of the Polestar 1, the announcement of the coming Polestar 3 SUV and Precept as well as the fact that the company (along with Volvo) is owned by the Chinese Geely Auto Group, which also has Lotus and Lynk & Co in its roster of brands, you can cross "establish as a major player" off the list. As for beating the Tesla Model 3? Yes it does. Just.

With prices starting at £49,900, the Polestar 2 costs £7,400 more than the Model 3 at base level. But, as you know, how you choose to configure and spec these cars can quickly raise those figures. A 78kWh battery pack and electric motors on the front and rear axle give the car more than 400bhp split equally between front and rear. This means 0-62mph in 4.7 seconds and a top speed of 127mph (shunning Volvo’s 112mph limit).

So, yes it is fast, and we already expect formidable acceleration from EVs, but what sets the Polestar 2 apart is its sophistication. It is more pleasant to drive than the Model 3, less savage and simpler (in a good way), and so better for urban driving despite having the speed for motorway missions. The driving configuration options are thankfully limited, so no faffing there. And there’s no key or start button either. All you need is the digital key somewhere in the car and you can pull away. Those nagging doubts if you have set the car up right or are getting the most from it are absent. In Apple parlance, it just works.

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Much like the fine Mini Electric, the best compliment that can be said of this car is that, if you ignore the regen braking, very quickly you forget you are driving an EV. This is an extremely well developed car that has the kind of quality of finish that Tesla has been aiming for but missing, and from the exterior design to the driving experience to the interior there is very little to disappoint.

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This is what happens when those with expertise and a long history of car manufacture catch up with Elon. Tesla had better take note. It has been overtaken. And all the people who have been brave enough to buy the Polestar 2 without even having a test drive – and when I say "all" I mean it as there have been no public drives for customers who have parted with money – they will not be disappointed. This is what EVs should be like. Now we just need to fix the charging system.

And we haven't even gotten to Volkwagen.

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