Tuesday, February 16, 2016

This Mercury being less interested in carrying messages than in filtering tham

When you spend years consuming way too much news, you start becoming alert to indications that a story is about to pick up speed.

For example, there have been lots of signs that the latest round of criticism Eva Moskowitz and the Success Academies is going to find more and more traction in the near future. (That's the main reason I put out a second post on Friday.) Along these lines, Diane Ravitch pointed out an interesting development yesterday.

From Politico:

Success has switched public relations companies several times over the last year in an attempt to tamp down critical coverage of the network. On Friday, the influential PR firm Mercury announced that it would now be representing Success, a pivot from the internal communications team that has handled the network's media requests for roughly a year.

Mercury is one of the companies you call when things are looking really bad and you don't care how much it costs to fix it. Here's how the company website puts it:

Mercury is a high-stakes public strategy firm. We use our expertise and reach to gain competitive advantage for clients.

Our expertise comes from extensive must-win campaign experience and operating successfully at the highest rung of business, government, politics and media around the globe. Our reach is the ability to use strategic intelligence to mobilize the message and persuade the toughest audiences.

We know what it takes to win in difficult situations. We have proven results for prominent figures, leading advocacy groups, governments, political parties and the world’s most successful companies.

And to give you some idea what constitutes a "difficult situation":

LANSING -- Gov. Rick Snyder has hired the national public relations firm Mercury LLC, where the spouse of Snyder's new chief of staff is a senior vice president, to help with communications during the Flint water crisis.

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