Wednesday, June 8, 2011

Cap'n Crunch -- the Movie (you know they'll get around to it eventually)

In the progression of movies-based-on-old-TV-shows to movies-based-on-theme-park-rides to movies-based-on-board-games (via, this would seem to be the next logical step.

Constantine von Hoffman summarizes the latest crop of films based on consumer goods:
Universal is set to make Ouija with the single-named director McG (Terminator Salvation) in line to join TRON: Legacy writers Edward Kitsis and Adam Horowitz — not the guy from the Beastie Boys, who’s Adam Horovitz, with a “v”. And this is all under the watchful eye of Michael Bay’s
  • production company.
  • Ridley Scott is developing Monopoly. Yes, the Ridley Scott who made Aliens and Gladiator. Lord, I wish I could make up stuff this good.
  • Jonathan Aibel and Glenn Berger, who co-wrote that timeless classic, Kung-Fu Panda 2, have said they are working on the Candy Land script. No, a gun was not being held to their heads when they said this. What a strange question.
The back story here (which is much more interesting than any of these movies are likely to be) involves innovation, demographic shifts, winnowing processes, business psychology and a truly nasty collective action problem, but the upshot is a situation where name recognition of any kind is given far more weight by studio executives than can be justified by modelling or common sense.

On the bright side, a Cap'n Cruch movie should produce a nice check for the estate of Jay Ward.

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