There are bets then there are bets -- developments in the rabbit ears war

Fox launched its terrestrial superstation, Movies!, on Memorial Day with the following line-up.

8:00AM / Take a Hard Ride

10:10AM / House of Bamboo

12:20PM / Backlash

2:25PM / Michael Shayne: Private Detective

4:10PM / The Man Who Wouldn't Die

5:45PM / Jumpin' Jack Flash

8:00PM / High Anxiety

10:05PM / Silent Movie

The channel is a collaboration with Weigel Broadcasting and there's definitely a Neal Sabin touch with lots of dog whistles for movie lovers (Goldsmith, Fuller, Sturges, Brooks), widescreen format and an emphasis on the pretty-good but hard-to-catch (Emperor of the North is playing muted as I write this). The channel also introduces the welcome practice of not editing for length.

Looking through the schedule for the next few days, I see a number of interesting titles, more than I'll have time to watch. I also see indications that a great deal thought went into scheduling, making NBC's COZI secure in its position as worst run terrestrial superstation.

When I rescanned my channels to pick up Movies!, four other new channels also showed up, including what appears to be a new subchannel from the CBS affiliate. At present, it simply rebroadcasts the same programming as the main channel, but if they really have gone from broadcasting one channel to broadcasting  two, it would seem to indicate that CBS is at least considering jumping into the terrestrial market (which would mean that all four of the big four networks would have terrestrial-only channels).

In the past week I also noticed an LA company that sells and installs outdoor antennas has launched a fairly sizable ad campaign. Along similar lines, I recently started seeing store windows in East and Central LA carrying a wide selection of motorized and/or amplified indoor antennas.

As we've mentioned before, there are two wildly divergent pictures of the state of over-the-air television: healthy and growing according to the 2012 Ownership Survey and Trend Report; or small and shrinking according to Nielsen. It appears that pretty much everybody with first hand knowledge and skin in the game (networks, broadcasters, regional media players, retailers, manufacturers) are putting their money on the first scenario, while the only prominent backers of Nielsen appear to be reporters for the New York Times and Reuters.

Noah Smith recently observed that trivial bets do not necessarily reveal beliefs. That's true, however the multimillion dollar ones do indicate a certain level of sincerity.

Free TV blogging -- results may vary

[Update: you really should check out the comments at the end of this post.]

It's always a bit of a shock when you're reminded that people do occasionally read your blog and even more of a shock when someone actually follows your suggestions. That was the case recently when, in response to a post on free TV, Andrew Gelman tried plugging an antenna into his set and couldn't get much of anything.

As a proponent of free TV and a reasonably honest  blogger, this forces me to confront an uncomfortable fact: some people need cable or satellite to watch live TV.

There are some caveats (you might improve your results with an amplified antenna; you can almost certainly do better with an external one) but there's no way to get around the fact that people who live in certain areas are going to get crappy results from terrestrial television.

NYC may be one of those areas. Most of my experience with over the air television has been in LA, a city of short buildings and tall mountains, obviously not the best proxy for the big apple. I believe NYC was one of the leaders in cable back in the Seventies and Eighties. I had assumed that the reason was density and infrastructure, but it could also have been due to the difficulty TV signals had making it through that famous New York City skyline.

But, even though it may not pay off, I still recommend testing out a set of rabbit ears if you haven't already, partially because you might find that what you can get for free is better than what you're paying thirty a month for, but mainly because over-the-air television may pay its biggest dividends for the people who don't use it.

In a healthy, competitive market, suppliers are under constant pressure to provide the best possible product at the the cheapest price, innovators find fertile ground and forces tend to align to keep people honest. In television, the market is anything but healthy. Content production is dominated by a small number of producers and channeled through a tiny handful of providers. Competition is severely limited.

As long as awareness of terrestrial television remains low, a Time Warner can overcharge for low quality product and force customers to buy bundles of mostly unwanted channels, safe in the knowledge that most people won't go to the trouble of switching as long as the TV packages provided by Dish, Direct and the local phone company also suck.

Free TV throws a huge monkey wrench in that business model. If a significant portion of of cable customers know that they can get fifty to a hundred digital channels for free, "We suck less than ATT" no longer works as a marketing slogan.

What if you're one of those people who can't get those fifty to a hundred channels? That might be the best part, because your cable company doesn't know who's in what group and even they did, it would be difficult, both in terms of implementation and PR, to set up a pricing system that selectively gouged people who got bad reception. The result is that no customer gets screwed.

And after all, that's how efficient markets are supposed to work.

Free TV blogging -- Why Weigel Broadcasting may be the best business story that no one's covering -- part I

[I should start with the disclaimer that all of the information I have about Weigel comes from two sources: Wikipedia and way too many hours of watching television. It's entirely possible that a competent journalist could discover that the truth here is something entirely different, but if competent journalists were paying attention I wouldn't be writing these posts.]

Though the improvement in picture and sound got most of the attention, another aspect of the transition to terrestrial digital was arguably more important, particularly for broadcasters: under the new technology, each station could broadcast multiple subchannels. The situation was analogous to the TV landscape thirty years earlier when cable and satellite stations were exploding on the scene. It's not surprising that someone would try to create the broadcast equivalent of superstations like TBS. What is surprising is who was able to get a channel up and running before any of the competitors were out of the gate.

The name of the channel was ThisTV. It was produced by a regional broadcasting called Weigel, best known for operating the last independent station in Chicago and being the home of the cult favorite Svengoolie -- last of old time horror hosts. Weigel had a content deal with MGM which was not nearly as impressive as it sounds -- Turner had bought out the classic MGM library years earlier -- but MGM still had a lot of films including the catalog of American International, the studio responsible for virtually every drive in movie you can think of from the late Fifties through the early Seventies.

Access to all those AIP films probably had a lot to do with the unique ThisTV brand. Here's how I summed it up earlier:

Weigel are the people behind ThisTV and the exceptionally good retro station MeTV (more on that later). ThisTV is basically a poor man's TCM. It can't compete with Turner's movie channel in terms of library and budget -- no one can (if my cable company hadn't bumped TCM to a more expensive tier I never would have dropped the service), but it manages to do a lot with limited resources using imagination and personality. As a movie channel, it consistently beats the hell out of AMC.

ThisTV has caught on to the fact that the most interesting films are often on the far ends of the spectrum and has responded with a wonderful mixture of art house and grind house. Among the former, you can see films like Persona, the Music Lovers and Paths of Glory. Among the latter you'll find American International quickies and action pictures with titles like Pray for Death. You can even find films that fit into both categories like Corman's Poe films or Milius' Dillinger.

If I ran a TV station, I would definitely combine Bergman and ninjas. I would not, however, run Mario Bava's feature length pulp magazine cover, Planet of the Vampires from twelve till two. Some of us have to get up in the morning.

This mix was in place from the very beginning. The station officially debuted on November 1, 2008 with Spike Lee's She's Gotta Have It but many stations started carrying it a day earlier to take advantage of a day of cheesy Halloween horror films. It was a formula that made a virtue out of cheapness (rarely seen auteur films and drive-in movies both have the advantage of not costing much) and it produced a format that's been running smoothly with remarkably few adjustments for almost three years.

For a small player to identify a new market, develop a concept, negotiate the necessary deals with a content provider (MGM), line up affiliates, make the countless other arrangements that accompany a major launch and to be up and running with a quality product when the support technology first comes online is an impressive accomplishment. But it gets better.

So far we have a solid business story -- small yet nimble company with some good ideas beats big, well-established competitors into a new market. Not exactly the most original piece of journalism but certainly good enough for the front page of the business section. However the story doesn't stop there. Weigel didn't just beat its big and well-financed competitors; it lapped them. Before the next entrant, Tribune/WGN, was able to get its station, AntennaTV on the air, Weigel managed to launch a second channel, the ambitious classic television station, METV. If this weren't enough, AntennaTV is the only one of the three to look slapped together despite having taken far longer to make it to the air (of course, we have no way of knowing how long it took Tribune to see the opportunity and how long it took them to act on it but either way Weigel looks good by comparison).

To put this in context, at least half of this story takes place after the collapse of '08, a downturn that hit advertiser-based businesses particularly hard. Furthermore, the story occurs in an industry that a large number of lobbyists and at least a few pundits were literally trying to kill. There had even been a New York Times op-ed calling for the government to eliminate over the air television and sell off the spectrum.

One of the great memes of the Great Recession has been that uncertainty paralyzes businesses. Even the possibility of a tax increase or some additional regulation -- both extremely mild by historical standards -- are enough to bring the economy to a standstill, but here's a market filled with unknowns under a credible threat of annihilation and we can still find a company like Weigel moving aggressively to establish dominance of it.

That's the other side of uncertainty. It allows companies to substitute boldness and decisiveness for money and market position and take advantage of opportunities that would otherwise be out of their reach.

[also posted at MippyvilleTV]

Why I keep going on about rabbit ears

I'm starting a string of posts on this so I thought I'd take a few moments and explain why I think over-the-air TV is worth discussing.

1. I genuinely like the product

I get my television through an antenna on the top of my set and I can't think of a purchase I've been happier with. The picture is DVD quality and I get over a hundred channels, some of them very good, all for free.

2. It provides an excellent service for people who could use something nice

It has always sucked to be poor but in recent years we seemed determined to make it suck worse. Over the air digital television bucks that trend. Anyone with an old TV, a second hand converter box and a set of dollar store rabbit ears can have a source of entertainment, news and education (I get ten PBS channels). That may not seem like much to you but to a lot of people in this country, it can be a major improvement in quality of life.

3. There are other people trying to take that service away

Some would like to sell off the part of the spectrum used for television. Economist Richard Thaler even wrote a New York Times op-ed on the subject, explaining how the sale could solve virtually all of society's ill. Think I'm exaggerating?

Here's a list of national domestic priorities, in no particular order: Stimulate the economy, improve health care, offer fast Internet connections to all of our schools, foster development of advanced technology. Oh, and let’s not forget, we’d better do something about the budget deficit.

Now, suppose that there were a way to deal effectively with all of those things at once, without hurting anyone... I know that this sounds like the second coming of voodoo economics, but bear with me. This proposal involves no magical thinking, just good common sense: By simply reallocating the way we use the radio spectrum now devoted to over-the-air television broadcasting, we can create a bonanza for the government, stimulate the economy and advance all of the other goals listed above. Really.

(I'm tempted to go off on multiple tangents here about how these sales of public land of have a way of going badly for the government and the tax payer, or how the VHF part of the spectrum isn't actually that useful for mobile applications, or how oblivious men like Thaler are to what life is like in the bottom decile, but Rajiv Sethi has already written the definitive rebuttal so I'll just leave it with a link and a recommendation to follow it.)

At the risk of sounding paranoid, I very much doubt that this idea simply popped into Thaler's head. We live in an age subsidized discourse. Whenever you read a news story or opinion piece that seems to come from a lobbyist's desk, you can generally assume that it originally did. I'm not saying that Thaler was paid to hold these opinions -- I'm sure he wasn't -- but I'll bet good money that the experts he relied on were, either directly on indirectly.

There is a huge imbalance of money in this conflict. A number of big and deep-pocketed corporations are gunning for OTA broadcasters. Some would like to carve up the spectrum. Other would just like to get rid of the competition.

4. Competition is good

And over-the-air television plays a vital role in maintaining competition in the world of live TV. If access is limited to cable/phone lines and satellite, the business will always be dominated by a handful of very big and powerful companies and since these companies fall in the middle of the supply chain, we have to worry about both monopolistic and monopsonistic effects.

The industry currently runs on the up-sell model: get people in the door with a twenty or thirty dollar a month plan (sometimes helped along with some opaque pricing), then make the package crappy enough to get people to move up to a more expensive tier. OTA television presents a potentially deadly threat to that model because, in most markets, OTA is actually better than cable's basic package. It has more channels, better content and less compression (this may be less applicable to satellite). Cable has been able to ignore this threat up until now because most consumers are unaware of what they can get for free, but if word gets out cable companies will have to start giving customers considerably more value for their money.

5. There's a story here

And it has been woefully under-reported. New technology. New markets. Small but smart players like Weigel Broadcasting coming up with innovative business models and easily lapping major media companies. For me that's way more interesting than reading about Facebook throwing money at some business problem.

(also posted at MippyvilleTV)

Weekend Blogging -- Free TV edition

As you might have noticed, broadcast TV is a recurring topic at OE (for reasons too involved to pursue at the moment). Weigel Broadcasting is shaping up to be the Turner of this new media world. Here are some thoughts on Weigel's ThisTV:

ThisTV has caught on to the fact that the most interesting films are often on the far ends of the spectrum and has responded with a wonderful mixture of art house and grind house. Among the former, you can see films like Persona, the Music Lovers and Paths of Glory. Among the latter you'll find American International quickies and action pictures with titles like Pray for Death. You can even find films that fit into both categories like Corman's Poe films or Milius' Dillinger.

An actual quick one on broadcast TV

My last post on the topic went a bit longer than I had planned so I'll keep this one brief.

From the New York Times:

The Nielsen Company, which takes TV set ownership into account when it produces ratings, will tell television networks and advertisers on Tuesday that 96.7 percent of American households now own sets, down from 98.9 percent previously.

There are two reasons for the decline, according to Nielsen. One is poverty: some low-income households no longer own TV sets, most likely because they cannot afford new digital sets and antennas.

Of course, you don't need 'new digital sets and antennas.' You need a forty dollar converter box (thirty if you shop around. Closer to twenty used). Any antenna that's UHF compatible will work (in other words, any antenna). I've used one from the 99 cents store -- worked fine.

Here are some more details:

Nielsen’s research into these newly TV-less households indicates that they generally have incomes under $20,000. “They are people at the bottom of the economic spectrum for whom, if the TV breaks, if the antenna blows off the roof, they have to think long and hard about what to do,” Ms. McDonough said. Most of these households do not have Internet access either. Many live in rural areas.*

I'm sure that some of these people can't afford a thirty dollar converter or a thrift-store TV, but there are certainly others who went without because they were misinformed about the costs. misinformed in part because reporters increasingly feel like it's their job to protect consumption rather than consumers.

* Having grown up in the Ozarks and taught in the Mississippi Delta, I can tell you from experience that rural areas face extraordinary challenges that are generally ignored if not openly mocked. For some of these people, the switch to digital really did end their access to free TV, greatly compounding problems with isolation. I'd like to respond to this with a major push to get high speed internet access to rural areas but that's a topic for another column.

Another quick one on broadcast TV

At the risk of flogging a long dead horse, this passage from a Yahoo Finance post struck nerve:

Living in Oregon, we have a lot of rainy days, and without the television for the kids to watch on occasion, it could get ugly. I must admit, I am also a primetime junkie, and that is my relaxation time, as well as the time when we all get to sit down and enjoy family time together. So despite how much this service costs, it is one that will always be a part of our budget.

As I've mentioned before (a few times), not only is it still possible to watch TV for free, the technology has improved tremendously. The signal is digital and stations can carry multiple channels. I get over a hundred here in LA. In other words, my rabbit ears give me something about one or two steps up from basic cable.

For free.

Of course, a smaller urban center like, say, Portland, Oregon, will have fewer channels but as you can see here, the selection is still pretty good, particularly when compared to the thread-bare line-up from "Comcast Portland Regional - Standard" which not only offers fewer total channels, but also includes just two satellite stations, Discovery and WGN.

Unless you're a Cubs fan or you really like cable access, you'll probably get better programs through an antenna (for example, right now Portland broadcast TV is showing a Sundance winner that's not available on basic cable). You'll also have less image compression, you won't have to deal with the cable company and, just in case this point isn't plain enough, it's FREE!

I'm sure the author wasn't trying to give bad advice here. I'm certain she just didn't know about the other options, but of course that's the problem.

Between cable TV and the internet, consumers are feed an unprecedented stream of advice, but most of it is really bad, an ugly mix of lazy writing, inadequate-to-non-existent research and, worst of all, dependence on the very companies that provide the products and services being purchased.

One consequence of this is that consumers hear almost nothing about options that don't have the backing of a major industry. Another is that narratives are shaped to suit business interests. Check out almost any CNBC clip from say 2007 for excruciating examples.

Someone finally notices the orphan technology

As I mentioned before, over-the-air broadcasting has been a conspicuous hole in any number of media stories, probably due to the demographics of that market and the lack of interested parties pushing the story. Eventually though, once the market included enough young, photogenic professionals, the New York Times did pick up on the story (from this Sunday):

Many pay TV customers are making the same decision. From April to September, cable and satellite companies had a net loss of about 330,000 customers. Craig Moffett, a longtime cable analyst with Sanford C. Bernstein, said the consensus of the industry executives he had talked to was that most of these so-called cord-cutters were turning to over-the-air TV. “It looks like they’re leaving for the antenna,” he said.

The article has its problems. There are factually challenged passages like this:

The new antennas do pull in more programs than your grandfather’s rabbit ears, because of new channels that broadcasters added during the transition to digital signals. The broadcasters can fit multiple digital channels into the same frequencies that used to carry one analog channel.

In St. Paul, for example, where Ms. Bayerl lives, there are extra channels from ABC and NBC with local news and weather, four public television channels and a music video channel. Big markets like Los Angeles have 40 or more channels, according to Nielsen.

(I live in LA county and, according to my digital converter I get 114 channels. There are at least a half dozen more I could get if I wanted to invest in a better antenna set-up. When you're off by a factor of three, "or more" just doesn't cut it.)

The article also completely overlooks the role that the Hispanic market plays in the over-the-air broadcasting story which is a bit like ignoring the role commuters play in the NPR audience.

Still, compared to what we've seen up till now, this account is almost cutting edge.

Update:

While picking up a printer cartridge this morning I fact-checked the following passage from the NYT story:

Modern antennas, which cost $25 to $150, pick up high-definition signals that can actually be crisper than the cable or satellite version of the same program, because the pay TV companies compress the video data.

Actually HDTV compatible antennas the one I use for my 114 channels are available at Target start at $10.98.