[I know we just did a Patrick Boyle video, but he really is the man for this one.]
Tesla just gave Musk the biggest executive payout ever in exchange for him not wiping out his own fortune.
Elon Musk, despite being Tesla's largest shareholder, has repeatedly demanded additional equity-based compensation, even threatening to leave the company if not granted more control. His $29 billion pay package stands out not just for its size, but for its departure from founder norms. Tesla's board has described this package as being a critical first step to energize and focus Musk. Now, I'm not sure what the following steps will be, but the award increases Musk's stake in Tesla from under 13% to about 16% of the company. The only requirement it puts on him is that he has to stay in a senior leadership role at Tesla for two more years. There's no requirement that he devote any more time to the company — he just can't quit.
Musk's overturned 2018 compensation package had entitled him to 20% of the company, and he has said that he needs to own at least 25% if he's going to advance Tesla's artificial intelligence and robotics capabilities — the most important buzzwords of 2025. He says that 25% would be enough control to prevent an activist investor from ousting him, as he did to the management of Twitter a few years ago.
Despite his claim that he's not interested in wealth and only wants control of Tesla to save humanity, in recent years Musk has sold billions of dollars’ worth of Tesla stock. He managed to sell $7.5 billion worth of Tesla shares near its all-time high in late 2022, right before a sales report that sent the stock price plunging.
His new pay package is being pitched to Tesla investors as a contingency plan: if the $56 billion award from 2018 — which was struck down by a Delaware court for being excessive and poorly disclosed — is reinstated upon appeal, he'll forego the new shares. But if the court rejects Tesla's appeal, Musk will still walk away with the largest pay package in corporate history as a “critical first step.”
It's worth noting that Elon Musk's overturned $56 billion compensation package is worth more than Tesla's entire accumulated net income since inception. As of early 2025, Tesla had earned approximately $38.66 billion in total net profit since going public, meaning that Musk's $56 billion pay package would have represented about 1.45 times the company's lifetime earnings. The more modest $29 billion pay package is less than 80% of Tesla's total net profit since going public, meaning that something is left over for the other shareholders.
The logic behind Musk's award is unconventional. As The Economist puts it, under the Elon Musk theory of pay, the worse Tesla performs, the more its boss ought to earn.
Just for context, this comes on the heels of Musk destroying the brand, cratering sales, and generally screwing up his job.
Musk does have some leverage here, albeit for terrible reasons.
If the goal were to maximize the profitability of Tesla, getting rid of Musk would be a great first step. Even if the objective were to make it the leader in autonomous driving or robotics, you could still find far more qualified and competent executives, none of whom would insist on holding a gun to the company's head.
But the time for talking about the potential earnings or market share of Tesla has long since passed. The company is so insanely overvalued that there's simply no way that it will ever justify its stock price.
For the people invested in the company, the best possible outcome, the only one that avoids catastrophic losses, is for the markets to stay irrational and the bubble to remain inflated long enough for investors to unload their shares on another generation of suckers.
While Musk is probably bad for the company’s financial health, he is absolutely essential for its market cap. Tesla has always traded on the belief that Elon Musk was some sort of superhuman genius who was about to release some wonderful new technology on the world. We've referred to this as flying exoskeletons. Boyle refers to it as “pixie dust.”
What's different now is that the more conventional justifications for buying and holding Tesla stock have all fallen away. This is a small and shrinking 20-plus-year-old car company with a toxic brand, and no real product in the pipeline, coming off of a worse vehicle launch than the Edsel. Exoskeletons and pixie dust are now the only justification for being bullish, and only Elon Musk can hold on to the true believers.
Boyle ends the video with link to his segment on John Keely, though he never says why.