Thursday, July 27, 2023

Thursday Tweets -- X marks the spot where $44 billion used to be.

From the WP:

SAN FRANCISCO — Twitter began removing its name from its corporate headquarters Monday, blocking two lanes of traffic as a large crane plucked letters off the sign. The crane departed by midafternoon leaving the task half-finished — only the blue bird logo and the “er” remained, next to a ghostly outline reading “@twitt.”

Some will see that as an apt metaphor for state of business at the social media platform. In changing Twitter’s famous blue logo to a black-and-white “X,” part of a sweeping rebrand that has alienated longtime users and left marketing experts perplexed, owner Elon Musk is trading a bird in the hand for the promise of a wide-ranging “everything app,” one analysts say may never materialize.

He is leaving behind a symbol of silliness, outrage and celebrity that meant something to hundreds of millions, even earworming its way into the dictionary.

“It has become a verb. That’s the holy grail,” said Forrester research director Mike Proulx. “This is a brand that has secured a place in our cultural lexicon. Musk has wiped out over 15 years of brand equity in the Twitter name.”




 





For more background, check out this thread. (Best line: "He's doing the tech equivalent of drunk-DMing his highschool girlfriend to tell her she's still hot.")


If you haven't paid the rent, is it actually your headquarters?




 


That looks like a good place for a political segue.



I am as surprised as anyone to say that I'm looking forward to the Barbie Movie. Great reviews, first rate talent in front and behind the camera, amazing art design, and these guys freaking out in the background.




I know they say campaigns can be a strain on marriages, but this is definitely an extreme case.

As we've said before, the own-the-libs mentality lead to some strange choices.




Even if I hadn't liked the tweet (which I did), I would have had to post it just because of the name, Joe Btfsplk.


"this war in Ukraine against Russia."




Tells us more about prediction markets, conventional wisdom, and the overweighting of the unlikely (Obama ?!?), but still interesting in those terms.


Those last five seconds...

 




A few years ago, I got into the habit of looking up the Wiki pages of people with mediocre abilities who had somehow achieved great success at an early age. Prestigious prep schools showed up a lot.






Closing with some cool stuff.


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