From Sam Biddle:
The San Francisco Chronicle was at the fete, and has details on its high-level guest list:
When former Wall Street Journal reporter Jessica Lessin celebrated the launch of her journalism startup at a Pacific Heights mansion this week, the event attracted the tech A-list: Facebook CEO Mark Zuckerberg arrived in a gray hoodie; Brit + Co founder Brit Morin brought flowers; and Twitter CEO Dick Costolo started hugging friends as soon as he walked through the door.
These high-powered tech celebrities are some of Lessin's close friends.
Lessin calls herself a "reportrepreneur," someone who not only wants to cover the tech world, but to emulate it.
Emphasis added on that last part, because, just, wowza.
It's generally frowned upon to be very close friends with the people you cover professionally, because there's an appreciable chance you will be less inclined to write true things about them, when those true things are things they'd rather the rest of the world not know are true.
That was back in 2013. Lessin had already been at this for years, crossing ethical lines and contributing to the culture of silly narratives and sycophancy that defines Silicon Valley journalism. Lots of very rich and powerful people really, really liked that culture and they were not at all happy with those who wanted to undermine it.