I don't want to wast too much time on the marketing ethics of people who pitch house-flipping seminars. They are both too easy to criticize and largely immune to criticism.
Still, this one phrase struck me as too perfect to let pass.
The implication is that success is solely a function of effort and (implicitly) belief. I suppose this has always been associated with get-rich-quick schemes, but the underlying idea has become disturbingly common in a number of places including many corporations where aspirational language has become the official newspeak.
For a case study of how this works in real life, I refer you to Duke Fightmaster.
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