Another story about the business of air travel

From, appropriately, APM's the Story.

Whenever I hear one of these golden ticket stories about American Airlines's decision to issue (then un-issue) tickets good for unlimited first class travel, I always am struck by:

1. The terrible job American did pricing these tickets;

2. How clumsy and tone deaf their attempts to claw them back were;

3. The fact that the guy's name really is "Vroom."