A fast follow-up to Mark

This is Joseph.

Mark had this sharp observation in his latest post:

Being mildly pro-diversity has gone from the safest business strategies to being one of the riskiest because a majority of the conservative base has suddenly started passionately caring about something they never cared about before. 

I think it is, in a way, worse than that. Because the right is pushing for such extreme levels of loyalty to these new ideals, there isn't actually any safe position for Disney to take. Or the reptilian lawyers would have identified it and taken it as a public relations move. Instead, you need to adopt positions that are entirely being adopted to annoy other parts of the customer base. If "own the libs" is the standard and no bystanders are allowed, then there really isn't a place to be neutral.

I suspect that Disney (and other such corporations) are waiting for this fever to burn itself out. It is hard to run a national movement based on alienating large groups of potential supporters. But we will see.