Weekend viewing -- VICE News Presents: Cult of Elon

If you're interested in Elon Musk as a cultural phenomenon (and if you're not and you're a regular reader, we've wasted a lot of your time), you'll want to take a look at this documentary, available for free on the ad-supported service Tubi.*

It mainly consists of intercut clips of fans and critics talking to the camera. Though you can probably guess which side I tend to agree with, the fan interviews provide a useful glimpse into why the bond between Musk and his followers is so strong.

What people are finally realizing about Tesla is that its success depends on its online propaganda machine more than anything else. If you control the high ground of the internet, you can meme perception into reality.

That's why this film matters:https://t.co/UejWPjCETE

— E.W. Niedermeyer (@Tweetermeyer) May 5, 2023

* Tubi will be showing up prominently in future installments of our business of streaming thread.