SEATTLE — When Jeff Peterson’s Amazon seller account was hacked recently, he frantically tried to reach Amazon’s customer service for help restoring access to his sports memorabilia store.
As nearly 4,000 fraudulent orders rang up, the Garden Grove, Calif.-based seller called Amazon’s seller support line, phoned its main customer service number, reached out via a separate account on its Canadian site, and even sent an email to chief executive Jeff Bezos. Nothing worked.
“I can’t get any answers from Amazon at all to fix this,” Peterson said, as negative reviews of his service accumulated, decimating his business.
One thing he hadn’t done was pay as much as $5,000 a month for a program Amazon offers sellers as a way to get quick help from a real person.
Amazon has become a powerful marketplace alongside its role as an online retailer, with more than 2.5 million third-party sellers who have become global businesses on its platform. Early on, Amazon compelled sellers to use its warehouses to guarantee speedy Prime shipping, in addition to other programs that largely benefited consumers. But now, sellers and former employees familiar with Amazon’s internal strategy say the company is increasingly focused on boosting its profits on the backs of its sellers — often without any clear upside for customers.
The services include charging sellers thousands of dollars to speak to account managers, as well as making it necessary to purchase ads to guarantee the top spot on a search page. Plus, Amazon is aggressively pushing its own brands — something that may be cheaper for consumers in the short run, but demonstrates its overall power over pricing and merchandise on the site. That gives it an advantage over rival products and sellers who rely on Amazon for their livelihood and have few alternatives if they want to thrive selling online.
Amazon says its success is dependent on those sellers and insists it always prioritizes shoppers.
As much as a third of every dollar merchants make goes back to Amazon, according to consultants and sellers. That helped Amazon generate $42.7 billion in revenue from seller services such as fees and commissions last year, a number that has nearly doubled in two years.
That has drawn the attention of regulators and lawmakers both in the U.S. and abroad, who are investigating Amazon and other large tech companies for potential violations of antitrust law and abusing dominant marketplace power. Traditionally, U.S. regulators have focused on consumer harm, but officials recently emphasized the need to look at the way several tech giants are using their market clout to lower quality, reduce innovation and diminish consumer privacy as officials consider regulating giants of the digital economy.
Comments, observations and thoughts from two bloggers on applied statistics, higher education and epidemiology. Joseph is an associate professor. Mark is a professional statistician and former math teacher.
Wednesday, October 16, 2019
Companies with monopsony power abuse monopsony power
More competent evil from Amazon reported by Jay Greene of the remarkably independent Washington Post.
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