"We've made huge advances in what they're called"*

I have a feeling we're going to get awfully tired of the word 'social.'

US. American Express launched an integrated marketing campaign today showcasing the possibilities that exist within its Membership Rewards programme, with a focus on demonstrating how points are a ‘social currency’, that when redeemed help cardmembers connect to the people, experiences and things they love.

* For the source of the quote, click here.