Andrew Zolli: Someone famously said of Coca-Cola that if you burnt down every one of their factories, they'd be back in business in a quarter. If you knocked everybody on earth over the head and gave them amnesia, they'd be out of business in a quarter. And the reason for that is that their brand really exists in all of our minds.p.s. While you're there, check out this account of how certain Silicon Valley companies help repressive regimes keep tabs on their citizens.
Comments, observations and thoughts from two bloggers on applied statistics, higher education and epidemiology. Joseph is an associate professor. Mark is a professional statistician and former math teacher.
Tuesday, May 10, 2011
Great quote on the value of brand
APM's Marketplace has a good take on Millward Brown's annual brand survey, including this memorable soundbite:
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