Free TV blogging -- subtle signs of a tipping point

It may not look it, but I think this might be kind of a big deal.

As (very patient) regular readers know, I've been following the over-the-air television story for a long time, partly because I'm a satisfied user but mainly because there's a push to shut down the medium and I believe that the loss of OTA television would reduce media diversity and acerbate the effects of income inequality.

There's been a definite progression in coverage since the conversion to digital in 2008. Other than a few pieces specifically on the conversion (such as this very good story from the LA Times and this not-so-good one from the NYT), there was almost no mention of the new medium for the first year or so.

Then came the comment stage: articles about relevant subjects like cable problems and cord-cutting would make no mention of OTA options but the comment sections were full of readers saying "what about rabbit ears?"

The CBS/Time Warner dispute prompted another stage marked by a considerable increase in coverage. With the largest markets in the country losing cable access to the number one network, reporters more or less had to discuss other options for viewing television. The resulting stories were of somewhat uneven quality, but they did start addressing over-the-air as a viable option.

Now we have what might turn out to be the fourth stage in the coverage. Here's a passage from a recent post by Brad Reed of the tech site BGR complaining about Comcast's service:

Now, I know there are solutions to this. I plan on installing a digital antenna and unplugging the Comcast cable all together so I can once again watch football in HD. But it’s appalling to me that Comcast has sent me a product that the company has billed as an “upgrade” that has actually downgraded the quality of my service dramatically. What’s more, Comcast is telling me I’ll need to pay an extra $10 a month to access channels that are free to access over the air.

The worst part about all this is that I’ll have little choice but to continue paying Comcast for a television service that I’ll never use simply because the company’s glorious bundling plans make it cheaper for me to have TV and Internet than just Internet alone. And it’s not like I can switch providers since Comcast has a regional monopoly in my area.

I do have one small quibble with this story – there is no such thing as a digital television antenna – but on the whole this is the kind of story we've been waiting for: A writer for a tech savvy site who knows what is available over the air and who understands the value of having an option to a cable monopoly. This was almost impossible to find a couple of years ago.

One of the points I've been hoping/meaning to get across (as a blogger, I've always had a poor conception-to-expression ratio) is that competition is only meaningful if customers know their options.   That knowledge is not automatic. It has to be derived from personal experience, word-of-mouth, journalism/media coverage or marketing.

When you have a new product (and digital OTA is a new product, as or more distinct from analog OTA than cable was from that same medium thirty-five years ago), customers are particularly dependent on coverage and marketing to tell them they have another option. Unfortunately, most companies with major marketing budgets had a vested interest in the failure of the free TV model while the media had no interest in the story for a number of reasons, starting with the fact that companies like Weigel Broadcasting didn't have top dollar PR firms writing the journalists' stories for them.

As a result, there was a real danger that the new medium was going to be chopped up and sold for parts before the slow dissemination of information through direct experience and word of mouth could reach critical mass. For a time, I thought it was the likely outcome. Now, I think the odds for OTA are looking pretty good. The technology has always been more than competitive. Now that journalists and tech writers are including antennas in their discussions of television, that technological edge can start making a difference.

Fewer time zones

I am a west coaster who works with a lot of east coasters.  So this is absolutely correct:

You can see all of these brain regions firing up as he gets excited and calls for a Panel Of Important Experts to figure this out.  It’s especially cute that he  thinks that people on the East Coast would keep schedules that differ from the West Coast by only 1 hour.  Um, no.  Their schedules would be about 3 hours off from ours no matter what the clocks might read. But Kleiman and a few other technocratic folks are so enamored of this.  I feel like we’re getting real-time text output from an fMRI study on them.  I kind of want to bring Kleiman and an fMRI to a pedagogy workshop, just to see if the results correlate with his response to merging time zones.

It's a remarkably bad idea.  The annual time change has some bad properties.  The idea that people in the US really don't care if daylight is associated with work and school is a bit less likely . . .

That this would end up with anything but different standard work hours seems relatively unlikely.

Harrison Bergeron and the forced equality of Twitter

I've been experimenting with Twitter recently and giving a lot of thought to how it can compliment blogging, longer form writing and other projects. It's an interesting platform, almost a medium to itself,  with lots of interesting features, but if you limited me to one defining aspect, it  would clearly be the 140 character limit. Both the style and content of tweets have clearly evolved around those constraints.

And because my mind is prone to odd turns, that got me to thinking about the Kurt Vonnegut Jr. story "Harrison Bergeron." In case you're not familiar with the story, here's the premise:

It is the year 2081. Because of Amendments to the Constitution, every American is fully equal, meaning that no one is smarter, better-looking, stronger, or faster than anyone else. The Handicapper General and a team of agents ensure that the laws of equality are enforced. The government forces citizens to wear "handicaps" (a mask if they are too handsome or beautiful, earphones with deafening radio signals to make intelligent people unable to concentrate and form thoughts, and heavy weights to slow down those who are too strong or fast).

How does that relate to Twitter? Consider the case of the following two writers:

The first sits at home in a comfortable chair, using an ergonomic keyboard, with three large high-definition monitors and a high-speed Internet connection;

The second is standing in line at a convenience store with one arm filled with groceries, trying to type out a message with one thumb.

If these two writers are allowed to compete on equal terms, the first will soon dominate the platform. Here's where the Harrison Bergeron effect comes into play. Twitter creates an equal playing field not by improving the productivity of the mobile user but my handicapping the user who would normally be dominant.

Of course, the hundred and forty character limit is also a handicap for the mobile user, but it is a much smaller handicap. In most cases the guy tweeting on a phone would probably not go that much over 140 characters anyway.

Twitter's character limit is not driven by a misplaced sense of fairness. There have been big practical benefits from this approach. By coming up with a mobile-friendly platform, Twitter has come to dominate the social and much of the news side of what is perhaps the fastest growing and most lucrative market in 21st-century communication. Those thumb-typers brought a lot to the table.

So, just to be clear, there is no disrespect intended here but it is interesting to note that the fantastic success of Twitter can be largely attributed to a largely arbitrary restriction imposed on its users.

New Train regulations

One of the strange things about the United States is the barriers to innovation in terms of updating infrastructure.  Europe has very nice and efficient fast trains.  So wasn't it a shock to learn it has been a major policy change (a decade in the making) to allow them to be used in the United States?

I mean we are talking European trains here.  Not exactly known for their glaring safety issues and constant corner cutting.  [yes, I know that there are train accidents.  There are also car accidents. Looking at relative rates isn't going to make the European trains look like a silly option]

Something to keep in mind

This point came up in an article on what makes a good criticism of economics:

And sorry economists, this sign also works the other way.  There have been some great economic analyses of other fields, but if you’re reading an economic critique of another academic field – “if only they were more statistically rigorous like us” – there’s a good chance it’s breaching the equivalent 18 signs for that field.

The 18 signs come from Chris Auld. 

I actually think that this piece is really important.  Just like economists do not like outsiders wandering into economics and making sweeping statements about how the field has issues, other fields aren't thrilled when economists do it. 

Now there are some borderline cases: health economists often know a lot about epidemiology, for example.  But then they also, most of the time, tend to be cautious.  I've worked with enough health economists now that I certainly realize the dangers of boldly striding into their field. 

The most polarizing figure, for a long time, was Emily Oster.  But she is really smart and her health related work has become really first rate at this point (any field can occasionally welcome a smart and careful self-taught pundit).  In fact, recently she has been on the side of the weight of the data with her pregnancy book (which I expected to loathe given the pre-publication advertising).  This isn't to say she got everything right, but that I am now convinced she has taken the time to understand the field and make important contributions.

Weekend blogging -- Kael and the importance of context

Pauline Kael had a rare knack for pointing out things that you never realized had always bothered you, like the way so many analysts of pop culture get things so badly wrong because the lack adequate context and detachment and because they're completely oblivious of these limitations.

I was working on a post on the dangers of writing a serious socio/political essay from a fanboy perspective and I was reminded of the next to last paragraph of the following excerpt from Raising Kane. After I went back and reread it, I decided I needed (had an excuse) to print the whole passage:

In later years, Welles, a brilliant talker, was to give many interviews, and as his power in the studios diminished, his role in past movies grew larger. Sometimes it seems that his only power is over the interviewers who believe him. He is a masterful subject. The new generation of film historians have their own version of “Look, no hands”: they tape-record interviews. Young interviewers, particularly, don’t bother to check the statements of their subjects—they seem to regard that as outside their province—and thus leave the impression that the self-aggrandizing stories they record are history. And so, as the years go on, if one trusts what appears in print, Welles wrote not only Kane but just about everything halfway good in any picture he ever acted in, and in interviews he’s beginning to have directed anything good in them, too. Directors are now the most interviewed group of people since the stars in the forties, and they have told the same stories so many times that not only they believe them, whether they’re true or false, but everybody is beginning to.

        This worship of the director is cyclical—Welles or Fellini is probably adored no more than von Stroheim or von Sternberg or De Mille was in his heyday—but such worship generally doesn’t help in sorting out what went into the making of good pictures and bad pictures. The directors try to please the interviewers by telling them the anecdotes that have got a good response before. The anecdotes are sometimes charming and superficial, like the famous one—now taken for motion-picture history—about how Howard Hawks supposedly discovered that The Front Page would be better if a girl played the reporter Hildy, and thus transformed the play into His Girl Friday in 1940. (“I was going to prove to somebody that The Front Page had the finest modern dialogue that had been written, and I asked a girl to read Hildy’s part and I read the editor, and I stopped and I said, ‘Hell, it’s better between a girl and a man than between two men.’”) Now, a charming story is not nothing. Still, this is nothing but a charming and superficial story. His Girl Friday turned out joyously, but if such an accident did cause Hawks to see how easy it was to alter the play, he still must have done it rather cynically, in order to make it conform to the box-office patterns then current. By the mid-thirties—after the surprise success of It Happened One Night—the new independent, wisecracking girl was very popular, especially in a whole cycle of newspaper pictures with rival girl and boy reporters. Newspaper pictures were now “romantic comedies,” and, just as the movies about lady fliers were almost all based on Amelia Earhart, the criminal-mouthpiece movies on William Fallon, and the gossip-column movies on Walter Winchell, the movies about girl reporters were almost all based on the most highly publicized girl reporter—Hearst’s Adela Rogers St. Johns. Everybody had already been stealing from and unofficially adapting The Front Page in the “wacky” romantic newspaper comedies, and one of these rewrites, Wedding Present, in 1936 (by Adela Rogers St. Johns’s then son-in-law Paul Gallico), had tough editor (Cary Grant) and smart girl reporter (Joan Bennet) with square fiancé (Conrad Nagel). This was the mold that The Front Page was then squeezed into to become His Girl Friday, with Cary Grant, Rosalind Russell, and Ralph Bellamy (already a favorite square from The Awful Truth) in the same roles, and Rosalind Russell was so obviously playing Adela Rogers St. Johns that she was dressed in an imitation of the St. Johns girl-reporter striped suit.

        Some things that students now, seeing films out of the context of the cycles they were part of, may take to be brilliant inventions were fairly standard; in fact, the public at the time was so familiar with the conventions of the popular comedies that the clichés were frequently spoofed within the pictures. But today, because of the problems peculiar to writing the history of modern mass-art forms, and because of the jumbled circumstances in which movies survive, with knowledge of them acquired in haphazard fashion from television, and from screenings here and there, film enthusiasts find it simpler to explain movies in terms of the genius-artist-director, the schoolbook hero—the man who did it all. Those who admire Citizen Kane, which is constructed to present different perspectives on a man’s life, seem naïvely willing to accept Welles’s view of its making; namely, that it was his sole creation.

        Howard Hawks must wonder what the admiration of the young is worth when he learns from them that he invented overlapping dialogue in His Girl Friday, since it means that they have never bothered to look at the text of the original Hecht and MacArthur play. Welles, too, has been said to have invented overlapping dialogue, and just about everything else in Kane. But unearned praise is insulting, and a burden; Welles sometimes says, “I drag my myth around with me.” His true achievements are heavy enough to weigh him down. Welles is a great figure in motion-picture history: he directed what is almost universally acclaimed as the greatest American film of the sound era; he might have become the greatest all-around American director of that era; and in his inability to realize all his artistic potentialities he is the greatest symbolic figure in American film history since Griffith.

Sidenote: this was also something of a swipe at the writing of  Peter Bogdanovich. Perhaps not coincidentally,  Bogdanovich has since engaged in a decades-long effort to discredit Kael and this essay. See here and here for examples.

Billionaires in Sweden?

Matt Yglesias has a "must read" article on why does Sweden, home of cuddly socialism, have so many billionaires.  In some ways the cuddly socialism makes it possible to have a much more vicious market economy.  Putting people out of work in the name of efficiency is far less resisted if there are assurances that they will still end up with food, shelter, and health care.

But there is another argument that I want to focus on.

This reality cuts against a recent critique of the Nordic social model from Daron Acemoglu, James Robinson, and Thierry Verdier that was popular in right-of-center circles. The authors contrasted American-style cutthroat capitalism with Nordic-style cuddly capitalism as two social systems that are compatible with high levels of GDP per capita. The cuddly Nordic system might be better for human welfare, they said, but the American system is better for the world. Their reasoning was that high levels of inequality create financial incentives for innovation; cuddlier nations don’t have those incentives. The authors test this rather schematic model empirically by showing that the U.S. files more patents per capita than any of the egalitarian Nordic countries.

Now followers of this blog will know that we consider the patents-innovation link to be nonsense.  It is as much a matter of the legal structure of the country in question as it is a marker for innovation (and excessive patents create more opportunities for lawsuits, which rarely improve corporate performance). 

But the real tricky piece is calling the American system "better for the world".  I grow tired of argument, offered without exceedingly strong proof, that current business practice just happens to be all about altruism.  After all, the current system also happens to be shifting a lot of wealth into a fairly narrow social class.  Is that also all about altruism?  Or, like Sweden, is it about having a tournament system of business rewards? 

The real question is about the counter-factual.  Would a cuddly form of capitalism really result in less innovation overall? 

Now it is possible that Sweden (and other Nordic countries) have unique advantages that may not be replicated elsewhere.  But let's engage that argument directly, rather than resort to appeals to "we suffer for the sake of everyone" type red herrings. 

Moral underpinnings of income

John Sides brings up something that has long puzzled me:

But, unlike with programs that do provide direct subsidies, most Americans do not think of tax credits as government benefits.  Mettler’s data shows that 60 percent of people who claim the mortgage interest deduction say they “have not used a government social program.”  The same is true for those who claim tax credits for child and dependent care or the Earned Income Tax Credit, or who pay into a 529 savings program for their children’s education.

Reducing income is equivalent to increasing expenses from a balance line point of view.  It is true that there is a difference if one presumes that salaries and income streams are a morally just allocation of resources.  But that is a very strong assumption that has a number of key issues involved.  Is robbing a bank a morally just sources of income?  What about managing a pension fund in a way that maximizes fee revenue?  Or writing a hit song in a market with limited media outlets?

When you look closely, a lot of sources of income depend partially on a socially agreed upon framework where laws decide what is or is not a just income.  So the distribution of resources is no more morally just than the laws themselves.  And one rapidly runs into a odd problems if (changeable) laws reflect underlying moral worth.

Now I tend to be pragmatic.  Rewarding hard work and the exercise of talent is a really important social goal.  So it is good that there is a distribution of income, insofar as it encourages the socially desirable outcome of more resources and a better world for all involved.  Things like a stable currency and a court system are needed for a modern society to function.

So the mortgage tax deduction is a government program, as clearly as being mailed a check by the government. It's just a difference in how the accounting is done.

Beware of shifting standards -- more fun with the Netflix narrative

This is another example of the Netflix narrative and press release journalism, but I probably would have flagged this even without those connections simply because it nicely illustrates one of the classic warning signs to look for in stories about numbers.

Here's the headline I saw on a Netflix via a Yahoo link.

Netflix tops 40 million customers total, more paid US subscribers than HBO

Do you notice anything funny? Check out the first part "40 million customers total" and compare it to "more paid US subscribers." Why shift from total to US mid-headline?

Maybe following the link will clear things up:

Netflix's results for the third quarter have arrived and one of its most important numbers, the total amount of US subscribers (not including trial accounts), has reached 29.93 million, more than HBO's last count of 28.7 million. Last year at this time it had notched 25.1 million US customers, and including trial subscribers it passed HBO's US customer base back in April. Internationally it's up to 9.19 million subscribers and is anticipating that it will add more than three million customers total in the next quarter. New original series Orange is the New Black has been a hit and while Netflix still isn't releasing viewing numbers, it says the show will end the year "as our most watched original series ever." Yes, bigger than House of Cards.

I'm a bit confused as to how that 'tops' 40 million (29.93 + 9.19 > 40?), but that's not relevant to this conversation, nor is the fact that, since we have no idea how many people watched House of Cards (Netflix is notoriously closed-mouthed on the subject), knowing that Orange beat it doesn't tell us that much.

What is relevant here is that this is very much a Netflix = HBO2.0 story and that it uses both the worldwide total for Netflix and the small US advantage over HBO to make its case. That leads to the obvious question, how does Netflix compare to HBO worldwide?

Thanks to Wikipedia, we know the answer is "not that well."

HBO also broadcasts in at least 151 countries covering approximately 114 million subscribers worldwide.

Of course, all of the usual caveats apply -- Netflix is a good service. NFLX may still be a bargain at $350 a share. -- but when it comes to the coverage, we still don't have a fact-based narratives.(though we do sometimes have narrative-based facts).

An under-appreciated consequence of extremely long copyrights

This is one of the unforeseen consequences of extremely long copyright terms:

Not only have many copyright holders failed to keep their older works in print, but there are now many books whose copyright holders can't be identified at all. In many cases, the original copyright holder is dead and records about who now holds the copyright aren't available. These "orphan works" have become a serious problem for projects such as Google Books, which aims to digitize books and make them available to the public. Google can't obtain the rights to reproduce these books at any price because it can't figure out who it needs to negotiate with. The older a work is, the more likely it is to be orphaned, so copyright extensions have made the problem much worse.

At some point the interests of the creator of the work are more likely served by allowing their creation to be published and enjoyed rather than left to wither on the vine.  If nobody can even figure out who owns these rights then precisely who is being protected? 

Martians and metadata

Just in case you don't know the story:

The War of the Worlds is an episode of the American radio drama anthology series The Mercury Theatre on the Air. It was performed as a Halloween episode of the series on October 30, 1938, and aired over the Columbia Broadcasting System radio network. Directed and narrated by actor and future filmmaker Orson Welles, the episode was an adaptation of H. G. Wells's novel The War of the Worlds (1898).

[Written primarily by Howard Koch who went on to do some other interesting work, but nobody talks about the writer.* ]

The first two thirds of the 60-minute broadcast were presented as a series of simulated news bulletins, which suggested to many listeners that an actual alien invasion by Martians was currently in progress. Compounding the issue was the fact that the Mercury Theatre on the Air was a sustaining show (it ran without commercial breaks), adding to the program's realism. Although there were sensationalist accounts in the press about a supposed panic in response to the broadcast, the precise extent of listener response has been debated.

In the days following the adaptation, however, there was widespread outrage and panic by certain listeners, who had believed the events described in the program were real. The program's news-bulletin format was described as cruelly deceptive by some newspapers and public figures, leading to an outcry against the perpetrators of the broadcast. Despite these complaints--or perhaps in part because of them--the episode secured Welles' fame as a dramatist.

Of course, no one who heard the whole broadcast panicked. The first line listeners heard clearly spelled out what was about to come: "The Columbia Broadcasting System and its affiliated stations present Orson Welles and the Mercury Theatre on the Air in The War of the Worlds by H. G. Wells."

But most of the people who were listening when the show ended hadn't heard the beginning of the show. They had been listening to one of the highest rated acts on radio, a ventriloquist named Edgar Bergen (you might want to take a minute to reflect on the concept of a radio ventriloquist before continuing). About fifteen minutes into the hour, the show cut to a musical interlude and people started channel surfing.

Though we don't normally think of it in those terms, the title of a program is data, as is the author. We feed it into the algorithm we use to interpret what we see, or in this case, hear. People who didn't hear the words  "The War of the Worlds by H. G. Wells" tried to impute the genre based on the information they heard when they first tuned in to what seemed to be a reporter covering a disaster.

Check out the first few minutes and think about what you'd conclude.



PBS has a special commemorating the anniversary, but I'm staying loyal to the original medium and recommending this radio documentary produced for KPCC.



* Welles' relationship with Koch in some ways foreshadowed the controversy over Citizen Kane. Here's Pauline Kael's summary.

The Mercury group wasn’t surprised at Welles’s taking a script credit; they’d had experience with this foible of his. Very early in his life as a prodigy, Welles seems to have fallen into the trap that has caught so many lesser men—believing his own publicity, believing that he really was the whole creative works, producer-director-writer-actor. Because he could do all these things, he imagined that he did do them. (A Profile of him that appeared in The New Yorker two years before Citizen Kane was made said that “outside the theatre … Welles is exactly twenty-three years old.”) In the days before the Mercury Theatre’s weekly radio shows got a sponsor, it was considered a good publicity technique to build up public identification with Welles’s name, so he was credited with just about everything, and was named on the air as the writer of the Mercury shows. Probably no one but Welles believed it. He had written some of the shows when the program first started, and had also worked on some with Houseman, but soon he had become much too busy even to collaborate; for a while Houseman wrote them, and then they were farmed out. By the time of the War of the Worlds broadcast, on Halloween, 1938, Welles wasn’t doing any of the writing. He was so busy with his various other activities that he didn’t always direct the rehearsals himself, either—William Alland or Richard Wilson or one of the other Mercury assistants did it. Welles might not come in until the last day, but somehow, all agree, he would pull the show together “with a magic touch.” Yet when the Martian broadcast became accidentally famous, Welles seemed to forget that Howard Koch had written it. (In all the furor over the broadcast, with front-page stories everywhere, the name of the author of the radio play wasn’t mentioned.) Koch had been writing the shows for some time. He lasted for six months, writing about twenty-five shows altogether—working six and a half days a week, and frantically, on each one, he says, with no more than half a day off to see his family. The weekly broadcasts were a “studio presentation” until after the War of the Worlds (Campbell’s Soup picked them up then), and Koch, a young writer, who was to make his name with the film The Letter in 1940 and win an Academy Award for his share in the script of the 1942 Casablanca, was writing them for $75 apiece. Koch’s understanding of the agreement was that Welles would get the writing credit on the air for publicity purposes but that Koch would have any later benefit, and the copyright was in Koch’s name. (He says that it was, however, Welles’s idea that he do the Martian show in the form of radio bulletins.) Some years later, when C.B.S. did a program about the broadcast and the panic it had caused, the network re-created parts of the original broadcast and paid Koch $300 for the use of his material. Welles sued C.B.S. for $375,000, claiming that he was the author and that the material had been used without his permission. He lost, of course, but he may still think he wrote it. (He frequently indicates as much in interviews and on television.)

Intellectual Property

We have not talked about copyright for a while, but this is an evergreen point:

More recent characters never enter the public domain because a handful of 1930s-vintage characters—Mickey Mouse, Batman—are owned by corporations that are still powerful today and have successfully lobbied congress to retroactively extend copyright terms. What we ought to do is go back to a sensible regime of finite copyright—perhaps the lifespan of the author or 50 years, whichever is longer—so that creators can still benefit from their works but that new generations of characters will enter the mythic realm of the public domain.

 I think the piece here that is underappreciated is the retroactive nature of the copyright extension.  There is no way that extending copyright on Batman (today) will provide incentives to people in the 1930's to create more comic book characters. 

I don't know where the right balance is.  Matt proposes something vaguely sensible above, although one may be tempted to quibble with what is the correct period of protection.  But infinite copyright isn't going to really serve the original public policy goals of intellectual property protection, and should definitely be rethought. 

Rocco Pendola confirms some suspicions I've had about HBO and Netflix

Why should you care about Netflix?

It depends.

If we're talking about Netflix the company, I can't think of a strong reason that you should. The company does provide some competition to an industry badly in need of it but not enough to make a big difference and certainly far less than we get from something like OTA television (click here and here to get started on that thread). The demise of Netflix would be a bad thing but it wouldn't exactly be traumatic. If, however, we're talking about a Netflix as an example of the dangers of naive and simplistic narrative journalism, the topic becomes considerably more important.

Just to be clear, I'm not blasting the genre as a whole. Narratives can do a wonderful job of bringing relationships into focus and pointing out the significance of facts we might otherwise overlook. From Wolfe's The Kandy-Kolored Tangerine-Flake Streamline Baby and Kael's Kane Mutiny to the latest from Michael Lewis, some of my favorite journalists and critics have used non-fiction narratives to express their ideas.

Of course, all of those narratives were complex, well-thought-out and written from unique points of view. When you take away the complexity, the thoughtfulness and the originality, you leave the form vulnerable to the greatest weakness of narrative thinking: selection bias. In an extreme cases, like the Netflix/Reed Hastings saga, not only are pertinent facts ignored but unsupported claims that fit the narrative are elevated to the level of fact.

If you take the standard account mindlessly regurgitated by writers like David Carr,* Here's a sample:

Original content is hard. As silly as the network process is — let’s finance 20 pilots, pick three and cancel two of them after three weeks — no one had come up with anything better until HBO came along. Its model of finding good people, paying them for full seasons and running their work until it builds an audience — or not — has been emulated to very good effect by Showtime, AMC, FX and now Netflix.

The Netflix = HBO2.0 is one of the central recurring themes here, particularly regarding original content, but how similar are the approaches and models of the two companies? Despite Carr's implication, HBO does commission pilots, Its definition of 'good people' (especially behind the camera) is generally 'promising but relatively obscure' which is roughly the opposite of that of Netflix, where the approach has been to offer big checks for recognizable names. Furthermore, there's evidence that, even though the company pays top dollar, producers still treat the company as a place to pitch ideas after they've been turned down by HBO, Showtime, AMC, FX, etc.

As for the actual production and the post-run relationship with the programs, Rocco Pendola recently explained how sharp the contrast was.

First, Netflix guarantees 13 episodes right off the bat. Sometimes it will even give you a two-season commitment before the first season even airs. And, in terms of rights, it doesn't demand exclusivity. Outside of the first-run window, you are free to place your show anywhere you wish and, unless it cuts another deal with you, Netflix doesn't receive a cut of this action. Plus, there's very little, if any, creative development from Netflix.

In other words, the folks who output the content -- in this case, Sony -- are simply robbing Netflix blind. It's the type of deal that's too good to pass up.

Put another way, Sony doesn't care how many subscribers watch these shows on Netflix. They're more than happy to collect a fat (likely way too big) check, which subsidizes their risk, as they retain rights to sell the programming in markets where Netflix doesn't operate and in all other markets -- geographic and delivery -- after whatever the relatively short first-run window happens to be.

That's not how HBO, for example, plays the game. Never has been. And HBO sees no reason to start, given the franchise it has built and the enormous success it continues to have.

HBO doesn't give the world to studios and creators because it's not so desperate that it has to. It maintains exclusive rights to the programming it licenses. Unlike Netflix, it routinely produces programming in-house. And it almost always involves itself in the creative process. From what I understand, producers and directors actually appreciate this input, as HBO has a track record of making stars and producing huge hits.

Netflix is taking a massive risk writing big checks and doing whatever needs to be done to secure programming that might wind up elsewhere if "elsewhere" was as desperate as Netflix appears to be. Creators and studios go with Netflix because they can't turn down the easy money or their first choice turns down their programming. It's common to pitch HBO first, get a no and head over to Netflix.  ...

None of this means that Netflix will fail if it holds with its current strategy or that HBO can do no wrong (HBO worship is a standard narrative that should be addressed in another post). I'm not all that optimistic about NFLX, but it's a viable business in a volatile industry. With a few lucky breaks it could have a very good run.

What's significant here is that the standard narrative is not something that appears to have emerged organically from the facts; instead, it seems to have been an excuse to trot out the familiar and appealing _____-is-the-new-_____ template. Furthermore, once that template became accepted, the implications of the narrative were not only treated as facts; they were actually given more weight. Consider this previously mentioned quote from Forbes:

Of course, the end game may well lie in pivoting away from subscriptions and distribution altogether and moving into the world of content licensing.  This would fundamentally change the company’s equation. Whether a move to content licensing is the key to Netflix’s future growth is yet to be seen, but it certainly sets up fascinating new dynamics—and ironies—for the broader industry.

This fits perfectly with the HBO2.0 narrative (look at the post-run revenue stream of Sex in the City for an example of how big something like this can be) and so the idea that Netflix may be planning to become a major player in licensing makes it into one of our best and most respected financial publications. The fact that Netflix, despite the aforementioned huge checks that it's been writing, failed to acquire the rights to House of Cards and company. Unless something's buried in the fine print, they have no content to license and have shown no interest in acquiring any.

I'm not saying that these are necessarily bad decisions on the part of Reed Hastings and Ted Sarandos. I'll admit that I don't have a lot of faith in either (Sarandos, in particular, makes me nervous), but I can imagine scenarios where these decisions turn out to be pretty smart. I think they're a bit improbable but no one died and made me Nostradamus. What I am saying is that these decisions are not part of the standard narrative.

If you missed on the rest of this thread, here are some previous posts (if you're a real glutton for punishment, just search "Netflix"):

Edging away from the genius hypothesis

Netflix can never be the next HBO

Curiously, agressively anti-social

Two quotes about Netflix, presented (almost) without comment

House of Cards -- either already in the black or seriously underperforming

Netflix, the Emmys and the power of a happy narrative

Also check out Pendola's summary The Netflix Story in Three Tweets.

Rich Greenfield also has some sharp observations on the subject, some of which tie into a post I mean to write on the proper and improper use of business metrics.


* Carr's a bit of a creep too, but that's a topic for another day.

Negotiating costs

A correspondent to Talking Points Memo makes a point that matches my experience:

I've spent years making medical decisions based on the out-of-pocket cost. I've passed on doctor-advised MRIs because they would cost me $1,000 (and don't even get me started on the myth of how patients can negotiate with providers--a notion propagated largely by people who've never had to try it), and just this week I had to decide whether to have a follow-up visit with a neurologist for vertigo or see a podiatrist about an ongoing running injury.

If there was a robustly competitive market then maybe it would be different.  But most people have insurance and there isn't really a whole lot of ability to bargain down prices.  I found it to be surprisingly challenging to be allowed in to see a medical doctor, paying the full (very high) sticker price. 

I don't want to say that it has never worked for anybody (the US is large), but most of the time you are happy to find a provider at all.

Weekend blogging -- supply your own metaphor