Forbes contributor Kosha Gada wrote a somewhat breathless, wave-of-the-future article up about Netflix that included the following:
Of course, the end game may well lie in pivoting away from subscriptions and distribution altogether and moving into the world of content licensing. This would fundamentally change the company’s equation. Whether a move to content licensing is the key to Netflix’s future growth is yet to be seen, but it certainly sets up fascinating new dynamics—and ironies—for the broader industry.Put that along side this footnote from the previously mentioned article by Rebecca Greenfield:
This post originally stated that Netflix owned the syndication rights to House of Cards. However, The production company Media Rights Capital own them.I don't want to make to much of this. Netflix may be planning a pivot to content licensing somewhere down the road. Still, reporting like this does add to my suspicion that the standard narrative has not emerged naturally from the facts on the ground.