Bob Chipman takes a deep dive into Apple's disastrous and quickly aborted ad introducing the new iPad, approached in terms of marketing, cinema, and cultural/consumer history (the title is a hint to that last one.) I'll admit that when I started the video, the length seemed a bit excessive but it more than of my attention to the end. If you're not a fan of film criticism and bad marketing, your results may vary, but it's still a genuinely thoughtful video essay.
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