Lots of bloggers know that you can find tons of cool retro-future art (all in the public domain) in the Internet Archive's Galaxy Magazine collection. Far fewer seem to know about its sister publication, If, which is a shame.
From Wikipedia
The magazine was moderately successful, though it was never considered to be in the first tier of science-fiction magazines. It achieved its greatest success under editor Frederik Pohl, winning the Hugo Award for best professional magazine three years running from 1966 to 1968. If published many award-winning stories over its 22 years, including Robert A. Heinlein's novel The Moon Is a Harsh Mistress and Harlan Ellison's short story "I Have No Mouth and I Must Scream". The most prominent writer to make his first sale to If was Larry Niven, whose story "The Coldest Place" appeared in the December 1964 issue.
Pohl paid one cent per word for the stories he bought for If, whereas Galaxy paid three cents per word, and like Gold, he regarded Galaxy as the leading magazine of the two, whereas If was somewhere he could work with new writers, and try experiments and whims. This developed into a selling point when a letter from a reader, Clayton Hamlin, prompted Pohl to declare that he would publish a new writer in every single issue of the magazine,[14][15] though he was also able to attract well-known writers.[16] When Pohl began his stint as editor, both magazines were operating at a loss; despite If's lower budget, Pohl found it more fun to edit, and commented that apparently the readers thought so, too; he was able to make If show a profit before Galaxy, adding, "What was fun for me seemed to be fun for them."
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