Trying to imagine the pitches that get turned down...

One of these days, we need to have a serious conversation about all of the Soylents and the Juiceros. We need to think about the opportunity costs of diverting hundreds of millions (billions?) into obviously laughable products and services. We need to consider the income inequality implications of a business culture (particularly in Silicon Valley) where having the right connections counts for more than viable business plans. We need to ask credulous journalists how they justified the shameless puff-pieces that invariably preceded the collapses.

For now though, I'm just here for the snark and schadenfreude.

Silicon Valley Can’t Stop Puking Money All Over Soylent by Adam Clark Estes

Soylent, a substance, is about to be everywhere. A team of queasy venture capitalists just invested $50 million into the company. This, despite the fact that Soylent is perhaps best known for lying about its ingredients and giving people fits of relentless vomiting and uncontrollable diarrhea.
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The new round of funding is led by GV (formerly Google Ventures) and includes big shot funds like Andreessen Horowitz and Lerer Hippeau Ventures. That extra $50 million brings Soylent’s total pile of cash from investors up to $74.5 million. Rob Rhinehart, the original startup bro who hates food and invented Soylent, told Bloomberg that he soon hopes to sell Soylent “pretty much anywhere you can get a coffee.” That means you might win more opportunities to spend money in order to celebrate the dismal, dangerous future we’re all living in, whether we like it or not. Let’s hope those coffee shops have bathrooms, though. We’re gonna need it.