The thinking of business writers has become so muddled and, in places, so overtly mystical that the important fundamental drivers are completely lost in the discussion. Words like "disruptor" or "transformative" have such tremendous emotional resonance for the writers (and investors) that they blind them to the underlying business forces.
I've been meaning to work up a thread on magical thinking in business culture and journalism. Leave it to XKCD to get there first.
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