Monday, August 13, 2012

Not sure about the message here

I just saw this ad. a few moments ago. I suppose it's a good sign that the Romney team got the updated ads out this quickly, but "Comeback Team" may not be the ideal slogan. It could be read as :the team to lead America's comeback." That's OK but it's not the first reading that comes to mind. 

When I see the phrase  "Comeback Team," I normally think "sure, we're behind but don't count us out." That may be a realistic message but I don't think it's one the campaign wants to push.

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