It's like Groupon, only they don't even check with the merchants first

This certainly looks like a classic case of issuing the press release then trying to come up with a business model:

When it comes to MoviePass, a theater subscription service that would allow moviegoers to watch an unlimited number of films in theaters of their choice for $50 a month, most theater chains have taken a pass. So many, in fact, that MoviePass has canceled its test roll-out of the service that was supposed to take place in the San Francisco area this weekend. It’s not throwing in the towel just yet, however. In an interview with Wired magazine, MoviePass co-founder Stacy Spikes said that he’s confident that once exhibitors learn more about the service “they’ll be excited. We just haven’t had that opportunity yet.” But spokespersons for several chains maintained that MoviePass executives should have made a discussion of their service with them the first order of business. Ted Mundorff, the CEO of Landmark Theatres, told TheWrap.com that he wasn’t aware of the service prior to the announcement of this weekend’s test. “We are stunned that an announcement like this was made, and they ‘forgot’ to discuss it with their clients,” Mundorff said. “We are not interested in outside entities setting ticket prices for us.”