US. American Express launched an integrated marketing campaign today showcasing the possibilities that exist within its Membership Rewards programme, with a focus on demonstrating how points are a ‘social currency’, that when redeemed help cardmembers connect to the people, experiences and things they love.* For the source of the quote, click here.
Thursday, June 9, 2011
"We've made huge advances in what they're called"*
I have a feeling we're going to get awfully tired of the word 'social.'
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