Monday, July 5, 2021

Seriously, do not listen to the Get Smart cover

This discussion of  a thinly researched New Yorker piece got me thinking about a corrective piece we did a few years on a review the magazine released with no apparent fact checking whatsoever (still uncorrected of this writing). To up the humiliation factor, the mistakes of misattribution and omission involved lots of famous names ranging from big in the industry (Hagen, Greenwood) to big period (Goldsmith, Bacharach). The uncredited author also missed a wonderful moment of pop culture convergence when he failed to notice that the cover of the Get Smart theme was from "Bob Crane, His Drums & Orchestra." Crane was the star of Hogan's Heroes which was, if you stretch the spyfi definition a bit, the second longest running show in the genre, losing to Mission Impossible by one season. (Crane was a gifted percussionist, but the cover is terrible.)

The lesson here is that even respectable publications often don't take fact-checking all that seriously, particularly when the subject is esoteric enough. Often this translates to trivial, as it does here -- absolutely nothing about The Last of the Secret Agents is of any importance -- but questions of science, technology, and yes, statistics can be esoteric without being trivial at all.


THURSDAY, JUNE 18, 2015


The New Yorker's culture desk could use a fact checker

I recently came across an uncredited piece that drove my inner film geek crazy. About halfway into the review of Ace Records’s new compilation, “Come Spy With Us: The Secret Agent Songbook,” I came across this.

[emphasis added]
The world of spy themes doesn’t stop at Bond (or at Bond offshoots or Bond antidotes), and neither does Ace’s set. Lalo Schifrin’s immortal “Mission: Impossible” theme is here, along with the Challengers’ version of Hugo Montenegro’s “Theme from the Man From U.N.C.L.E. Both of those illustrate the relationship not only between spy music and surf music—similar in instrumentation, similar in insistence—but also between spy music and the music of spaghetti Westerns.

...

There are far too many good selections here to list them all: Billy Strange’s “Our Man Flint,” Nancy Sinatra’s “The Last of the Secret Agent” (Flint and Sinatra would collaborate on the theme song for the Bond film “You Only Live Twice,” which isn’t on the set) [That should be "Strange and Sinatra," Derek Flint being fictional and all. It should also be noted that the version of “You Only Live Twice” that most of us are familiar with is by Barry and Sinatra. Billy Strange had nothing to do with it -- MP], and Matt Monro’s “Wednesday’s Child.”   
Billy Strange was an arranger and session musician now best remembered as a member of the legendary Wrecking Crew. Hugo Montenegro was a minor film and TV composer (other than I Dream of Jeannie, I doubt any of his compositions would register if you heard them) who was best known for cheesy but popular cover arrangements.

[The original link for this blog is dead now so I made the obvious substitution.]




Both released albums of covers of soundtracks of popular movies and TV shows. As far as I can tell, neither had anything to do with the original scores. Those came from composers such as Ennio Morricone, John Barry and, in this case, the man who wrote the theme for the Man from UNCLE and composed most of the music for the show's first season and who scored both Flint films, Jerry Goldsmith.

For movie people, Goldsmith is kind of a big deal:

Jerry Goldsmith has often been considered one of film music history's most innovative and influential composers.[8] While presenting Goldsmith with a Career Achievement Award from the Society for the Preservation of Film Music in 1993, fellow composer Henry Mancini (Breakfast at Tiffany's, The Pink Panther) said of Goldsmith, "... he has instilled two things in his colleagues in this town. One thing he does, he keeps us honest. And the second one is he scares the hell out of us."[65]  ...  In a 2001 interview, film composer Marco Beltrami (3:10 to Yuma, The Hurt Locker) stated, "Without Jerry, film music would probably be in a different place than it is now. I think he, more than any other composer bridged the gap between the old Hollywood scoring style and the the [sic] modern film composer."[67]
For someone writing about film music, crediting Montenegro or Strange with a Goldsmith composition is the kind of mistake that makes you wonder how much of the writer's expertise came from the liner notes. Perhaps worse, it is such an easily avoidable error. Thanks to Wikipedia, it takes so little time to get the facts right.

In fairness to the author, some of the critical points are valid (such as the relationship between spy films and surf music. For example, check out the arrangement from this sequence from Our Man Flint,



But even good arguments are difficult to take seriously when they come with careless mistakes.

p.s. I didn't want to go full nerd in the middle of a post, but if you feel like releasing your inner spy geek, I recommend checking out these discussions of the various arrangements of Man from UNCLE themes (including the revelation that Goldsmith hated Lalo Schifrin's new arrangement).

p.p.s. I ran this past an actual authority, Brian Phillips. He pointed out another one I should have caught: "Though Bill Cosby starred in “I Spy” as early as 1965 (the brassy Roland Shaw theme is included)..."  The I Spy theme was, of course, by Earl Hagen who was, in Sixties television, also kind of a big deal [Andy Griffith Show, Dick Van Dyke Show, etc.].

Brian also questions whether the bassline to "Come Spy With Me"  is really James Jamerson.

Friday, July 2, 2021

The Button-Down Mind of Bob Newhart was closer in time to Kitty Hawk than it is to us

In a sense, the satire of this classic bit is sharper now than it was when first released. The idea of private sector blue-sky research was still a thing in 1960. Scientists and engineers were far more likely to develop technology with no immediate plans for monetizing.

Merchandising the Wright Brothers










Thursday, July 1, 2021

Similar to plans to empower investors include raising credit limits at casinos

We've talked about the various scams and bubbles that have come to dominate the markets and the role retail investors and their culture have played. Here's some more of the puzzle.



 
Jemima Kelly of FTalphaville. 

Baldwin makes the whole thing sound so simple, and so . . . free (emphasis ours):
You just log in, pick a stock, set an amount, and hit trade. And yeah, you gotta pay a commission, except . . . No you don’t! Cause they don’t take one. That’s right. You can invest in stocks with no commission Zero. Nada. Zilch.
So it was with interest that we perused the press release announcing eToro’s Q1 results that landed in our inbox on Tuesday, particularly the top line:
That’s right: eToro more than doubled the amount of commission it earned year-on-year in the first quarter, to $347m — about a quarter of a billion pounds. Not bad for a company that is so generous in its offering of commission-free products.

It’s almost like they’re selling investors one message and consumers another, isn’t it? 
...

So yes, as we have written about before, as soon as you use any leverage, or decide to trade crypto, or CfDs — which is what eToro is known for — it turns out that you are not paying zero, nada, zilch commission; you’re actually paying quite hefty fees. And as we have also pointed out in the past, moving from trading stocks into other commission-heavy products is a pretty seamless experience.
Quick aside from Investopia [emphasis added]
What Is a Contract for Differences (CFD)?
A contract for differences (CFD) is an arrangement made in financial derivatives trading where the differences in the settlement between the open and closing trade prices are cash-settled. There is no delivery of physical goods or securities with CFDs.

Contracts for differences is an advanced trading strategy that is used by experienced traders and is not allowed in the United States.
Back to Ms. Kelly:
But this isn’t about luring customers into fee-paying products, you understand; this is about empowerment. No, really. Like all good companies these days, eToro has a serious social mission, as chief executive Yoni Assia tells us:
eToro’s mission is to empower people to grow their knowledge and wealth and we see our platform as a bridge between the old world of investing and the new.

And one more thing.

Wednesday, June 30, 2021

Eleven years ago at the blog -- the times, they aren't a'changin'

One of the discouraging things about going through these old posts is how it steals away any sense of progress. The same snake oil (debunked in more detail here) pitched in slightly different TED talks.

I also wish we'd done more posts on fitness landscapes. Always had fun with those.


WEDNESDAY, JUNE 30, 2010

Bob Dylan, the Monkees and the flooded landscape analogy

Seth Godin's comments on Bob Dylan and the Monkees (which comes to us via Gelman via DeWitt via Tinkers via Evers via Chance) got me thinking about fitness landscapes. Here's the quote:
Let me first describe a distinction between the Monkees and Bob Dylan. Bob Dylan gets laughed or booed off the stage every ten years, whether he wants to or not. He got booed off the stage when he went electric and again when he went gospel, and most recently with his horrendous Christmas album. The Monkees never get booed off stage, because the Monkees play "Last Train to Clarksville" exactly the same way they did it 30 or 40 years ago. Here's the thing: Bob Dylan keeps selling out stadiums and no one goes to see the Monkees, because the Monkees aren't doing anything worth noticing. There are people who have succeeded who just keep playing the same song over and over again, whatever that is that they do.
Think of a musician's career as a landscape where creative decisions like repertory, genre, style, arrangements give the location and concert sales are the fitness function. (see here and here for previous posts on landscapes)

In Godin's example, the Monkees have stuck very close to a local maxima that has sank over the years (the sticking close part doesn't actually match reality all that well -- Mike Nesmith had a run of innovative and interesting projects in the early days of music video -- but for the sake of the post let's overlook that part). Any small to moderate change in repertory or arrangement or style would move them to a lower point on the landscape.

I think I may be stealing this from Stuart Kuafmann, but let's flesh out the metaphor a bit and add water. Our landscape dwellers can travel freely on dry land but they can only swim very short distances. Exactly how does this relate to our real life example? Remember that altitude in our landscape corresponds to ticket sales. In order to stay viable, ticket sales for a touring act have to stay above a certain level. If the sales fall below that level, the act loses bookings and can no longer cover its expenses. Of course, like any other business, the act can run at a loss for a while (swim) but that's obviously not a long term solution.

Godin suggest that a willingness to, in our analogy, move to another optima is the key to success. Dylan made the move and thrived. The Monkees stayed put and whithered. But how comparable were the two situations?

Dylan had a steady source of income from other artists covering his songs. In landscape terms, he was a good swimmer (of course, so was Nesmith who got a tiny check every time you used that little Liquid Paper brush). More importantly, Dylan didn't have that far to swim. He might not even have needed to get wet. At least a portion of Dylan's fan base were going to stay with him no matter where he went on the musical landscape and given his reputation (and phenomenal talent, though I'm trying to leave that out of the discussion), there was a maxima waiting for him at pretty much every genre and subgenre of popular music. Those moves might not have been as artistically or commercially successful as the ones he made but Dylan was going to remain viable no matter where he went.

What about about the Monkees? Musically they weren't a bad line-up. Dolenz was a veteran child actor, Jones was a Tony nominee for Oliver! and Tork and Nesmith were both accomplished musicians. Highly successful careers have certainly been built on less, but what did their career landscape look like? Compared to Dylan's collection of tightly-packed peaks, the Monkees had a lonely island surrounded by what looked like a large and empty ocean. The vast majority of their fan base was location specific. When they moved away from that location they hit deep water very quickly.

It is, of course, possible that the group could have focused on coming up with new songs and a new sound with the hope of finding a new audience. This is a dynamic landscape, and where the artist chooses to go is one of the factors that affects it. There might not be a concert market for the Monkees playing new grass or thrash metal now but that doesn't mean there won't be one in the future. Sometimes, by playing music no one wants to hear, you can create a demand for that music. To return to the landscape analogy, treading water in one spot can cause an island to rise up beneath you. It has been known to happen but it's probably not something you want to count on.

In the case of the Monkees, the water-treading strategy would be particularly risky since their reputation is likely to work against them if they try something radically new. This is probably why Nesmith chose to use his own much less well known name for the Grammy-winning Elephant Parts rather than trying to sell it as a Monkees project.

Which brings us back to Mr. Godin and the advice books he and other business gurus dump on the market every year. These books gush out at such a rate that there are actually companies that put out fifteen page versions so that executives can at least give the impression that they have read the latest releases. The Dylan/Monkees example is sadly representative. It takes one of business gurus' favorite truisms (take risks, i.e. move out of your comfort zone, i.e. they laughed at Henry Ford), bills it as a fundamental key to fabulous success (fabulous as in fabled as in obviously untrue) then backs it up with an irrelevant but impressive sounding example.

Godin is telling businesses to be like Bob Dylan and to make radical moves that may piss off your customers and invite scorn and mockery. The trouble is very few businesses are Dylan-at-Newport. The majority are the Monkees-at-the-state-fair. They have something they do reasonably well. If they stick close to their local maxima they can turn a decent profit and have a pretty good run. If they follow Mr. Godin's advice they will sink like a cinder block and never be heard from again.

Tuesday, June 29, 2021

“Pastel QAnon.”

Another long-running thread here at the blog is how the right wing and left wing fringes tend to overlap around areas like conspiracy theories and alternative medicine.

This excellent LA Times piece from Laura J. Nelson takes us to what was, in retrospect, the next logical step.

More commonly associated with right-wing groups, the conspiracy theory is spreading through yoga, meditation and other wellness circles. Friends and colleagues have watched with alarm as Instagram influencers and their New Age peers — yogis, energy healers, sound bathers, crystal practitioners, psychics, quantum magicians — embraced QAnon’s conspiratorial worldview and sprayed it across social media.

The health, wellness and spirituality world has always been primed for that worldview, followers say. Though largely filled with well-meaning people seeking spiritual or physical comfort, the $1.5-trillion industry can also be a hotbed for conspiracies, magical thinking, dietary supplements with dubious scientific claims and distrust of institutional healthcare, including vaccines.

“It’s always been the water we were swimming in,” said Julian Walker, 50, a Mar Vista yogi, ecstatic dance teacher and co-host of the “Conspirituality” podcast, which tracks the marriage of conspiracy theories and spiritualism. “Now we’re seeing what happens when the water rises.”

Once a fringe movement, QAnon exploded in popularity during the Trump administration, gaining more believers in the U.S. than several major religions. Two recent polls have found that about 1 in 6 American adults believes its key tenet: that a cabal of Satan-worshiping pedophiles are trying to control the country’s government, mass media and financial systems.

Just how deeply QAnon has penetrated the wellness world is difficult to quantify, but its effects are tangible: broken friendships and business partnerships, lingering sadness and frustration, and a growing number of spiritualists who are speaking out against the spread of the false conspiracy theory.

Several New Age spiritualists in Southern California interviewed by The Times said they knew a total of more than a dozen former friends and colleagues at the Jan. 6 insurrection at the U.S. Capitol with ties to yoga, meditation, energy healing and dietary supplements hawked by multilevel marketing companies.

...

When the world shut down in March of 2020, Eva Kohn of San Clemente created a group text to stay in touch with nine other women in the area. Niceties about families and lockdown hobbies devolved over the months into false conspiracy theories: that Democratic elites were harvesting adrenochrome from tortured children to use in satanic rites, that the insurrection at the U.S. Capitol was perpetrated by antifa, that the COVID-19 vaccine causes infertility.

Kohn, who studied engineering, pushed back again and again. What’s the evidence? What are your sources? Here’s a scientific study that disproves the theory.

“I have a pretty analytical brain,” Kohn said. “No matter what evidence I would present, they would not hear it. They have gone through a rabbit hole and they won’t come out.”

By the end of the year, seven of the 10 women in the group chat had embraced QAnon. Kohn eventually excused herself, but one of them still texts her anti-vaccine propaganda. She estimates that she knows of more than 30 people who’ve embraced Q-related conspiracies. For some, she said, “the influence of natural wellness is what has driven them to this type of thinking.”

Last spring, extremist researchers began to note with alarm that bigoted, far-right ideology was being laundered through vivid sunset photos and slickly designed “educational” slides on Instagram. That recruiting tactic, aimed largely at women, has since been dubbed “pastel QAnon.”


Monday, June 28, 2021

Monday tweets




We've already discussed Tesla's bottom of the industry R&D budget, its numerous safety issues, and its supporters' gift for justifying their optimism but I believe this is the first time we've brought in the Batmobile. 





Chait has a point here.



Beyond the obvious elements of racism and misogyny 




DeSantis has done an excellent job of spinning most of the national press so far despite a terrible record. There is no reason to suspect they'll wise up now.


You get a brave new world of rent-seeking when no one actually owns what they buy.



Apparently there are these things called anti-trust laws. 




Vaccine hesitancy as marketing problem.


What's amazing about the gig economy is that these people can be this evil and still lose money.


A couple from Rosen.


In closing.
And


I love the way she corrects her mother.

Friday, June 25, 2021

Intellectual diversity

This is Joseph

I was reading this piece in Talking Points Memo. It seems like a very bad idea that would get into serious first amendment issues. That said, the real problem with it is that it is not being done consistently. The article states:
DeSantis, a bombastic Trump supporter up for re-election next year, made the remarks after signing a law that will force state-funded universities and colleges to poll their faculty, students, and staff for “intellectual diversity,” the Tampa Bay Times reported. That survey, the paper reported, will focus on “the extent to which competing ideas and perspectives are presented.”

There is another obvious issue here -- people select into professions based partially on their world view. It is true that professors influence students (much less then we'd often like to) but other professions (like say, law enforcement or the military) also have less viewpoint diversity than the general population and are fully funded by government funds. 

That the bill is targeting one and not the other gives the game away.  

It might be a better world with more left-wing police and right-wing college professors, but this is not a serious attempt to create that world. And it seems certain that there will be some concern about how all of this fits in with the first amendment, given that political speech seems to be core to the amendment and political affiliation seems hard to define well as a protected class. 

Thursday, June 24, 2021

David Graeber on future envy

Picking up on last week's thread.

Perhaps not surprisingly, David Graeber the anthropologist was better with cultural attitudes toward technology than with technology itself (more on that later), so I can't quite give the essay a blanket recommendation, but the good parts are very good and they are essential for understanding just how con artists and tech messiahs have gained such a foothold.

From "Of Flying Cars and the Declining Rate of Profit" March 2012

A secret question hovers over us, a sense of disappointment, a broken promise we were given as children about what our adult world was supposed to be like. I am referring not to the standard false promises that children are always given (about how the world is fair, or how those who work hard shall be rewarded), but to a particular generational promise—given to those who were children in the fifties, sixties, seventies, or eighties—one that was never quite articulated as a promise but rather as a set of assumptions about what our adult world would be like. And since it was never quite promised, now that it has failed to come true, we’re left confused: indignant, but at the same time, embarrassed at our own indignation, ashamed we were ever so silly to believe our elders to begin with.

Where, in short, are the flying cars? Where are the force fields, tractor beams, teleportation pods, antigravity sleds, tricorders, immortality drugs, colonies on Mars, and all the other technological wonders any child growing up in the mid-to-late twentieth century assumed would exist by now? Even those inventions that seemed ready to emerge—like cloning or cryogenics—ended up betraying their lofty promises. What happened to them?

We are well informed of the wonders of computers, as if this is some sort of unanticipated compensation, but, in fact, we haven’t moved even computing to the point of progress that people in the fifties expected we’d have reached by now. We don’t have computers we can have an interesting conversation with, or robots that can walk our dogs or take our clothes to the Laundromat.

As someone who was eight years old at the time of the Apollo moon landing, I remember calculating that I would be thirty-nine in the magic year 2000 and wondering what the world would be like. Did I expect I would be living in such a world of wonders? Of course. Everyone did. Do I feel cheated now? It seemed unlikely that I’d live to see all the things I was reading about in science fiction, but it never occurred to me that I wouldn’t see any of them.

At the turn of the millennium, I was expecting an outpouring of reflections on why we had gotten the future of technology so wrong. Instead, just about all the authoritative voices—both Left and Right—began their reflections from the assumption that we do live in an unprecedented new technological utopia of one sort or another.


When people go back and try to understand how so many fell for promises of hyperloops and immortality treatments and Martian colonies and the rest, they need to study this section of Graeber's essay carefully. The audience for these bright-and-shiny-future articles believed not just because it was an appealing vision but because this was a world they felt entitled to. 

Wednesday, June 23, 2021

Working majorities

This is Joseph

There has been a lot of discussion about the US senate and the filibuster.  For example, Jon Chait has a piece poking holes in Kyrsten Sinema's defense of the filibuster. Things got a bit derailed because it turns out that what Senator Sinema wants is massive filibuster reform, just one that restores it for things like judicial nominations. Now, clearly this viewpoint is a bit odd. Does anybody think that the party that confirmed three supreme justices with between 50 and 54 votes would be interested in returning to a 60 vote threshold? Note that five sitting justices have been appointed with under 60 votes, all them nominated by Republicans. But I don't think I cover new ground here.

Instead, what I want to point out is that the reason that Joe Manchin, Kysten Sinema, and Dianne Feinstein (all filibuster reform opponents) are so powerful is that the Democrats only have 50 senators. In these conditions any single senator can shatter the coalition. So you have an equilibrium where you have to keep 100% of the party to pass anything (or constantly get bipartisan support). What you really want is a working majority, which in the US senate is 52 or 53 seats -- you can lose one or two people and still pass your agenda. Further, if there are 3 or 4 holdouts, you only need to persuade one person to get to 50 votes. It dramatically changes the power structure. So the idea that one was going to have a successful push of tough legislation was always a bit fanciful.

The other core weakness is that I see a lot of focus on Joe Manchin, a 73 year old (i.e. old enough to retire, not old enough to have to) senator who won West Virginia in 2018. This is a state where the (losing) Republican candidate won by 69-30 (not a typo) in 2020 and 69-26 in 2016. Joe Manchin does not win elections due to his party and it is hard to imagine the leverage that you have to pressure him. You primary him and simply lose the seat (barring a miracle candidate). What he is doing led to him being elected in the toughest of conditions -- how do you persuade him that his approach is unsuccessful.

So I have two take-aways. One, the real issue is losing marginal races that were winnable. Look at Bill Nelson's loss to Rick Scott in Florida. Those close calls are the things that haunt you. Or the unforced error of having Dianne Feinstein as a California senator. She's blocking the filibuster as well, and there is little to no evidence that she is uniquely able to hold California. I never like to make predictions, but it seems unlikely that California is an easy Republican pick-up opportunity.

But the real issue here is that fragile majorities are just that - fragile. We should be realistic about what can be accomplished when every single Democrat senator has an individual veto. 

Tuesday, June 22, 2021

Even in California...

As mentioned before, because of the varied terrain of the Golden State, you can get an extraordinary range of temperatures, often within a few miles. Even for a long time resident, however, this is notable. Initially the heat wave included the coastal cities with LA temperatures ranging from the 80s to the low 100s. Then the June Glooms kicked in and everything dropped twenty-five degrees. The result has been a week of unseasonably cool and dangerously hot weather.

In the long term, of course, things are getting hotter everywhere with places like Palm Springs breaking records in the 120s. By late summer, the skies will be clear over LA and we'll be setting records too, but for now, we're enjoying the respite. 



 












Monday, June 21, 2021

Eleven years ago at the blog

Also a Monday...

This post reminded me of a 1970 review (actually just the first sentence) by Roger Greenspun of a film that popped up a while back on Fox/Weigel's excellent terrestrial superstation, Movies! [emphasis added]

Paul Williams's "Out of It" opened yesterday at the Festival Theater, but it was made in 1967, according to the distributor, and it looks and feels just a bit older—say 1963—even allowing for South Shore cultural lag.

American film was evolving at a tremendous rate in the late 60s and early 70s, significantly enough that it seemed reasonable to distinguish between films made four years apart. Imagine a critic today saying a picture was made in 2018 but the style and sensibility seemed more like 2014.


MONDAY, JUNE 21, 2010

Effect and cause: Hollywood edition

From New York Magazine:
How Toy Story 3 Scored: Even though the kiddies all clap their palms raw whenever that silly cyclops of a desk lamp hops out to squash the "I" in "Pixar," Disney still faced a conundrum: Those tykes who were in first grade when Toy Story first hit theaters in 1995 are now seniors in college.

However, instead of writing off the twentysomethings as too jaded to come, the studio targeted them, knowing that the Woody/Buzz bond was ageless. "Pixar went out of their way to ground the movie in the idea that the character [Andy who] you knew as a kid was now off to college," explained David Sameth, Disney's senior VP of marketing, "It’s only natural to pick up the same idea in marketing, and translate it into our terms." That meant courting the keg-stand-performing college kids directly: In the run-up to TS3's release, Disney sponsored a special "college cliff-hanger campaign," screening two-thirds of the finished film for undergrads at some 80 colleges nationwide, which kicked off the positive buzz from the Twitter set. The studio also crafted a viral YouTube campaign — fake period ads for one of the movie's new additions, Lots-o-Huggin' Bear — that is still being discovered.

Helped by a 100% favorable rating on RottenTomatoes.com, not only did those former grade schoolers come running back to make this Pixar's top-grossing opener ever (helped by 3D pricing), but so did everyone else: Its audience was 46% over the age of 25, and roughly equally distributed between males and females. Who went? With 4,000 plus theaters showing it, "Everybody," said Chuck Viane, Disney's distribution chief. But what about "franchise fatigue" and all that? Says Disney's Sameth, "People don't go to see franchises; they go to see movies. This is a great one."

I'll buy that last part. I haven't seen the film yet but based on the reviews, the talent and most importantly, the standard of work from Pixar, I will be surprised to see anything less than excellence.

I would also have been surprised to see the picture fail to bring in dump trucks of money. This kind of long-awaited sequel tends to do well (think of how many people went to see Harrison Ford hobble around in Crystal Skull or George Lucas burn off what remained of his legacy in Phantom Menace). Pixar films also tend to bring in big money (Up grossed nearly three quarters of a billion worldwide). Add to that the fact that after three films built around gifted but non-bankable character actors (Oswald, Asner, Plummer) and uncomfortable themes (rats preparing food; the destruction of the environment; old age, loneliness, and even miscarriage), Pixar played this one safe with a big star in the lead and familiar thematic territory. It is probably the least adventurous film from the studio since, well, Toy Story 2.

Given all this and the significant traditional media marketing, there is no evidence here that targeting college students brought in anyone who wouldn't have seen the film anyway. This type of alternative, targeted marketing can be highly effective for movies and other products you might not have otherwise heard of (Kick-Ass, Defendor, OSS 117 would all be reasonable choices). The techniques are much less effective for well-publicized films and they aren't scalable; a good twitter/viral video campaign can push a small film into wider release which can take you from a gross of five million to ten or twenty million, but when you're talking about opening in thousands of theatres and having to gross two hundred million just to break even, this kind of non-traditional marketing is usually a waste of time.

But the entertainment industry loves to tell itself these stories: marketing to twenty-somethings helped make Toy Story 3 a hit; the Hangover shows that people want gross out gags and Apatow-style humor; Electra, Catwoman and Charlie's Angels II all bombed because they were female superhero movies with dark themes. None of these stories stand up to any scrutiny. All can be replaced by more credible explanations (usually starting with the quality of the script). But the industry still embraces these unbelievable accounts because of what they say about replication and risk.

William Goldman famously observed that when it comes to how well a movie is going to do "Nobody knows anything." That's not quite true. There is an optimal strategy: start with a strong script; keep people (particularly studio executives) away from it as much as possible; hire a competent director and a cast of good actors who fit their roles; provide an adequate marketing campaign that gives the potential audience an accurate impression of the film.

As straightforward as this may seem, this strategy gives little comfort to people in the industry for two reasons.

First, this is difficult to replicate on a large scale. There are writers who can turn out strong scripts (Goldman being the most obvious example) but they are hard to find and can take a long time to cultivate. To put together a team comparable to what Pixar has is a monumental task.

Second (and this is where Goldman's observation really kicks in), there is a great deal of unpredictability in the system. Sometimes film-makers will do everything right and the film will just fail to gel artistically. Other times a film will come out perfect but for some reason won't get the reception it deserves.

This need to find a comforting explanation for success and failure is not limited to Hollywood. Many if not most companies spend a great deal of time retroactively assigning causes to major successes and failures. There is usually little empirical evidence at work and quite a bit of politics and score settling, but even the most dubious of explanations have a way of making it into the official unofficial history.

For years (perhaps even to this very day), executives at McDonald's would tell you with absolute certainly that the deluxe line failed not because it was based on over-hyped, under-impressive menu items but because the ads showed Ronald playing golf.

Friday, June 18, 2021

Flying cars are still out of range

In the movie Thunderball (FRWL>GF>IHMSS>DN>YOLT>TB, but we'll talk about that later), possibly the most memorable/memorably stupid moment occurs when Bond, with gunmen in hot pursuit, stops to strap on a conveniently stashed Bell Rocket Belt and (through the magic of doubling) really flies a hundred yards or so. This doesn't allow him to escape (it actually diminishes his lead) but it is unquestionably cool.





While on the subject of range, let's pick up where we left off with the NYT's recent flying car article
Mr. Leng’s company, Opener, is building a single-person aircraft for use in rural areas — essentially a private flying car for the rich — that could start selling this year. Others are building larger vehicles they hope to deploy as city air taxis as soon as 2024 — an Uber for the skies. Some are designing vehicles that can fly without a pilot.
...

BlackFly is classified by the government as an experimental “ultralight” vehicle, so it does not need regulatory approval before being sold. But an ultralight also cannot be flown over cities or other bustling areas.

As it works to ensure the vehicle is safe, Opener does most of its testing without anyone riding in the aircraft. But the idea is that a person will sit in the cockpit and pilot the aircraft solo over rural areas. Buyers can learn to fly via virtual reality simulations, and the aircraft will include autopilot services like a “return to home” button that lands the plane on command.

It has enough room for a six foot, six-inch person, and it can fly for about 25 miles without recharging. The few Opener employees who have flown it describe an exhilarating rush, like driving a Tesla through the sky — an analogy that will not be lost on the company’s target customer.



No special expertise here so feel free to jump if I stumble but the 25 mile number really stands out. It's a very small distance, even as the crow flies, particularly for a rural area, but it gets worse.

You can't simply pick a destination in a circle with a 25 mile radius.  With any kind of aircraft, you need a cushion to allow for headwinds and unforeseen delays. Just to keep the numbers round, let's knock off ten miles for a fifteen mile safe range.

And just because a destination is safe doesn't make it practical. Without a fast charging option when you get there, you need to leave enough electrons in the tank to get back home. That limits you to 7 mile trips. Even with fast charging, the ratio of plugged-in time to flight time is ridiculous. 

To be clear, BlackFly is no doubt a fun ride and there's probably a market based on that alone, but as a form of transportation, it's about as serious as a water slide. 

This is not nascent technology, rich with potential approaches and possible breakthroughs. Though there has been considerable incremental progress, there doesn't appear to have been any revolutionary advances in the past five or so years, certainly nothing substantial enough to make this kind of personal electric VTOL craft viable. There is nothing on the horizon that would resolve the issues with range, or for that matter with public safety or air traffic control or noise.

This remains cool but impractical tech, and if that's what you're looking for, you might as well stick with the jet pack. 

Thursday, June 17, 2021

Aducanumab

This is Joseph. 

Thomas Lumley has a nice piece on the newly approved biologic for treating Alzheimer's Disease:

The drug (or, technically, the ‘biologic’ since it’s an antibody) has been through a lot of ups and downs in its clinical trial history.  There were two main trials that were supposed to show it was effective. They failed. A re-analysis of one of them suggested that it might actually work, at least for some patients. Normally, this would be the cue to do a confirmatory trial to see if it does actually help an identifiable group of people. And the FDA did mandate this trial — but they will let the manufacturer sell and promote the medication for nine years while the trial goes on.  Given that the the market for aducanumab is conservatively estimated at tens of millions of dollars per day, and there’s only a possible downside to getting trial results, the trial is unlikely to end a day sooner than it has to; it’s not unheard of for these post-approval trials to just never recruit enough participants and drag on longer than ‘allowed’.

 While this is a very cynical take, it is clear that the treatment is high burden (given intravenously), expensive ($56,000 USD/year), and with a lot of side effects. There is obviously a huge incentive for the trial results to be generated as quickly as possible, as if the drug is not effective then there are huge costs in money and side effects to be considered. 

What is so puzzling about this decision is that it follows the recent responsible approach to covid-19 vaccines. One can argue whether the FDA was too conservative with vaccines in the face of a pandemic, but it did a great job in approving effective and safe vaccine products. But this is a treatment where the sponsor ended the trials early for lack of efficacy, which is not generally seen as a clear vote of confidence in a product. Even if the treatment post-hoc analysis was right by good fortune, the effect size is quite small, which is a big deal for extremely expensive treatments and requires some careful technology assessment work to decide how to handle this treatment. 

So while Thomas Lumley is cynical here, I think it is worth considering these points very carefully as a part of any medical system, US or other. 

Wednesday, June 16, 2021

Judges and politics

This is Joseph.

The question of whether Stephen Breyer should retire back in the news because a prominent congresswomen has opined on the issue. It seems that the reason he is reluctant is that he thinks a retirement now would look political. This is absurd.

Let us look at the sequence of the last several SCOTUS judges (dates from wikipedia):

February 13, 2016: Justice Scalia dies

March 16, 2016: Merrick Garland is nominated by a Democratic president

April 10, 2017: Justice Gorsuch replaces Scalia, nominated by a Republican president

July 31, 2018: Justice Kennedy retires and is replaced by a Republican president

September 18, 2020: Justice Ginsberg dies

October 27, 2020: Justice Barrett replaces Ginsberg, nominated by a Republican president

So you already have a norm-breaking hold (election year?), a strategic retirement, and then a actual super-fast replacement. Then you get this where the Republican senate leader threatens to block a nominee in 2024 (or even 2023) if the Republicans are in the majority. 

Now I am not a court expert but I would say that this pattern of facts suggests that it is way too late to avoid a SCOTUS retirement being political. Now if you think that the issues in front of the court have no political weight then maybe it is ok that only Republicans get to nominate supreme court judges. But the ratio of R to D nominees is 6 (mean age 60) to 3 (mean age 70). Now look at some of the cases coming, including abortion, a right to concealed carry, affirmative action in higher education, the affordable care act, and voting rights. There are some key items of current policy debate that would be best solved with a balanced court. The traditional 5-4 balance was a good place to be, even if there was a tilt in one direction. 

But the senior Democratic appointed justice, an 82 year old, is likely to have a limited number of chances to retire with both a Democratic President and a Democratic senate majority. If we take the Republicans at their word and the last five years of actions, these are the only conditions that a Democrat appointed justice would seem to be able to occur.

We can discuss whether it is good that the SCOTUS system has become heavily politicized but a refusal to retire isn't going to help (ask about how that worked out for Justice Ginsberg). Now there could be other reasons not to retire (enjoying one's job) but trying to increase civic virtue in terms of nominations seems odd. 

Tuesday, June 15, 2021

Some context for the thread

I just learned that David Graeber passed away last year. Looking back over his Baffler piece, I'm kicking myself for not quoting it more often.

SATURDAY, JANUARY 5, 2013

You want flying cars? I'll give you flying cars

As mentioned before, I'm a fan of David Graeber's recent essay, "Of Flying Cars and the Declining Rate of Profit" but I really dislike the title.  Flying cars have become the go-to cliche when discussing underperforming technological progress. On top of that, they have a slightly goofy quality and often come with the at least the implication that no one serious ever actually believed this stuff.


The last part is especially unfortunate because for most of the Twentieth Century, personal aviation was seen as something very close that was going to be very big. Exactly which technology (flying cars, personal planes, and, in the post-war era, jet-packs) would come to dominate was an open question, but serious people believed that flying would become very much like driving for things like commuting and they were willing to back up that belief with money and research.

I n 1933 the U. S. government spent half a million dollars to produce a ‘poor man’s airplane through the efforts of Eugene Vidal, promising a 2-3 seat, all metal aircraft costing $700 (the approximate price of a nice car and considerably less than any aircraft). While this effort was not embraced by the aircraft manufacturers of the time and portrayed as “an all mental aircraft”, the idea was enthusiastically greeted by the public. A direct result of this research was the Erco Ercoupe, which achieved new levels of ease of use, along with a spin-proof, safe stalling, smallfield capable, inexpensive aircraft. T.P. Wright, the Administrator of Civil Aeronautics, wrote an extensive review of NACA small aircraft efforts to “meet the needs of the family”. “When the market for all other types of planes is grouped it is apparent that what may be termed a really large industry, and one having an important effect on national economy, will not be provided. Of course the market for military aircraft will for a long time represent possibly the most important field in aircraft development and manufacture. However, even considering this with the others it can readily be seen that, developed to an adequate extent, the personal aircraft can easily become the most important factor in the aircraft industry. Used both for business and pleasure it is here only that an almost limitless potential market is available.”
Vidal was so committed that he even used his young son to demonstrate (at least briefly) how safe and easy flying these aircraft could be.

Gore Vidal, born Eugene Luther Gore Vidal Jr. on Oct. 3, 1925, in West Point, N.Y., was the only child of First Lieutenant Eugene Luther Vidal and Nina Gore, a socialite. His father was the first aeronautics instructor of the U.S. Military Academy and later the director of the Commerce Department's Bureau of Air Commerce during the Roosevelt Administration. Vidal's father had so much faith in the Hammond flivver-type plane that he sent 10-year-old Gore aloft to fly it. Vidal is pictured at the controls before takeoff. 
The flying car starts looking a bit less goofy in this context. Personal aircraft were soon supposed to be common. Neighborhoods would have their own airstrips. The idea of an airplane that was easily transportable and could double as a family automobile had obvious appeal.

By the Forties, these ideas had even reached the prototype stage

Taylor's design of a roadable aircraft dates back to 1946 [first flight 1949]. During a trip to Delaware, he met inventor Robert E. Fulton, Jr., who had designed an earlier roadable airplane, the Airphibian. Taylor recognized that the detachable wings of Fulton’s design would be better replaced by folding wings. His prototype Aerocar utilized folding wings that allowed the road vehicle to be converted into flight mode in five minutes by one person. When the rear license plate was flipped up, the operator could connect the propeller shaft and attach a pusher propeller. The same engine drives the front wheels through a three-speed manual transmission. When operated as an aircraft, the road transmission is simply left in neutral (though backing up during taxiing is possible by using reverse gear.) On the road, the wings and tail unit were designed to be towed behind the vehicle. Aerocars can drive up to 60 miles per hour and have a top airspeed of 110 miles per hour.
Mid-century Americans had every reason to have high expectations for this type technology. The past fifty years had seen far cruder prototypes of technology such as the car, airplane and helicopter develop into impressive and commercially viable machines. With the Depression and the war out of the way, there was every reason to believe that the turn-around time from early working model to full production would only get faster. If they could build one jet pack today, surely they could have the bugs worked out in a year or two.




That's a Bell Rocket Belt, in case you're curious.

We could argue about exactly why personal aviation never grew beyond the small niche it has occupied for the past few decades, but there's no question that a time traveler from fifty years ago would be surprised at our lack of progress in this area.

Nor do we have a lot of progress to report in the rest of transportation. I'm still not sure how to explain why we actually regressed in terms of transatlantic travel speeds from what we were doing thirty years ago.