tag:blogger.com,1999:blog-6976144462093297473.post5959374700509885150..comments2024-03-26T19:10:00.791-04:00Comments on West Coast Stat Views (on Observational Epidemiology and more): Why I keep going on about rabbit earsJosephhttp://www.blogger.com/profile/10760453165301871031noreply@blogger.comBlogger3125tag:blogger.com,1999:blog-6976144462093297473.post-9205351243578073012011-10-03T23:37:12.083-04:002011-10-03T23:37:12.083-04:00"You jumped groups there."
True! Oops.
..."You jumped groups there."<br /><br />True! Oops.<br /><br />"I'm saying that the bottom decile has discovered a bargain."<br /><br />Your reasons that most consumers haven't discovered the bargain make sense. Thanks. It does seem like a valuable thing many more people should make use of. I see why you keep going on about it!<br /><br />(For me, I don't think cable or broadcast make much sense. It's all internet. I suspect maybe it's the same for a lot of your audience.)Davidhttps://www.blogger.com/profile/10565910956857563935noreply@blogger.comtag:blogger.com,1999:blog-6976144462093297473.post-70848304407385434442011-10-03T22:59:13.545-04:002011-10-03T22:59:13.545-04:00David,
You jumped groups there -- "most cons...David,<br /><br />You jumped groups there -- "most consumers" refers to, well, MOST consumers, more than fifty percent, not the bottom decile. Right now poor people are the ones who ARE aware of what they can get for free and who getting value from broadcast TV. I'm saying that the bottom decile has discovered a bargain.<br /><br />As for why people who currently pay for cable (particularly basic cable) aren't making the "rational" decision, I put it down to asymmetry of information. Orphan technologies are usually underutilized for this reason -- think Ubuntu -- and this one also has a branding problem (most people formed their opinion of OTA before it went digital).<br /><br />Add to that the huge imbalance in promotion and lobbying, the heavy reliance on contracts and consumer inertia. Cable and satellite providers recognize this inertia and pour a tremendous amount of money into marketing to counter it. <br /><br />Finally, there's the piss poor job consumer and business reporters have done with this story. This is where the bottom decile comes back into the picture. I would argue these journalists have little awareness and even less interest in an industry they see as old, non-trendy, and generally frequented by poor people.<br /><br />As for the 'trove,' Sethi also points out that basic cable generally has lower picture and TV Guide confirms that in most markets (at least the half dozen or so I've checked) OTA offers money channels than basic cable. That just leaves quality of content and that's a topic for another day.Markhttps://www.blogger.com/profile/14705408455380402571noreply@blogger.comtag:blogger.com,1999:blog-6976144462093297473.post-2440211595696837082011-10-03T18:20:37.612-04:002011-10-03T18:20:37.612-04:00"Cable has been able to ignore this threat up..."Cable has been able to ignore this threat up until now because most consumers are unaware of what they can get for free..."<br /><br />Do you have more to say about why most consumers are unaware of this great treasure trove of material? I guess maybe it could be as simple as "no one has the profit motive or funding to make them aware of this resource"?<br /><br />But without a theory of 'why', I'd be tempted to think that there's some reason the people you're talking about ("bottom decile") can't or won't get this value out of broadcast.Davidhttps://www.blogger.com/profile/10565910956857563935noreply@blogger.com