I'd argue that looking at what people chose to mock often gives us a
better take on contemporary attitudes than you get from standard
sources. There's a tendency to look upon previous generations as being a
little bit simple-minded. All too often, we assume that they
unquestioningly believed what they were told and were oblivious to what
seems obvious in retrospect. For this reason, subtle satire is often
missed by current readers. Fortunately, excessive subtlety is not, and
has never been, a problem with Mad magazine.
The second half of
the '50s was a transition for Mad magazine. Its early years under Harvey
Kurtzman had been distinctive and often brilliant but were largely a
reflection of the editor's personality. When Al Feldstein took over, the
magazine struggled for a while to find its identity before settling on a
basic formula in the early '60s that would remain more or less constant
for 40 or so years.
This transition period was arguably the
least impressive; it certainly has inspired the least love from fans.
But if you're looking for insights into the mood of the times, this
might be the richest vein.
The title of this 1956 book (available
on Internet Archive) was a play on the just-published The Organization
Man, a highly influential critique of a perceived postwar loss of rugged
individualism. This was a fertile field for satirists of the period
such as Mort Sahl, Bob Newhart, and Stan Freberg.
The book is surprisingly text-heavy, including some pieces with almost no pictures, such as this one.
The writers and publications parodied were Westbrook Pegler, Louella Parsons, the Daily News, the Daily Worker, Hearst's Journal American, Time, and the New York Times. Of these, the most interesting from a historical point of view is Pegler.
Pegler may be forgotten now, but for those trying to understand the rise of the far right, he's worth taking a look at.
Francis James Westbrook Pegler (August 2, 1894 – June 24, 1969) was a Pulitzer Prize-winning American journalist described as "one of the godfathers of right-wing populism". He was a newspaper columnist popular in the 1930s and 1940s for his opposition to the New Deal, labor unions, and anti-lynching legislation. [Worth noting that Pegler was from Minneapolis, in case you thought these positions were strictly a Southern thing. -- MP]
As an ardent proponent of states' rights, Pegler criticized a variety of targets whom he saw as extending the reach of the federal government, including Herbert Hoover, FDR ("moosejaw"), Harry Truman ("a thin-lipped hater"), and John F. Kennedy. He also criticized the Supreme Court, the tax system, labor unions, and any federal intervention on the issue of civil rights. In 1962, he lost his contract with King Features Syndicate, owned by the Hearst Corporation, after he started criticizing Hearst executives. His late writing appeared sporadically in publications that included the John Birch Society's American Opinion.
...
In the 1950s and 1960s, as Pegler's conservative views became more extreme and his writing increasingly shrill, he earned the tag of "the stuck whistle of journalism." Despite having earlier called for the desegregation of baseball, Pegler denounced the civil rights movement and in the early 1960s wrote for the John Birch Society. He aligned himself with the white supremacist White Citizens Council. He was ultimately expelled from the John Birch Society because of his extreme views. However, the Society did put his picture on the cover of its magazine, American Opinion, when he died.
Mad's previous editor, Harvey Kurtzman, had gotten his start as a cartoonist for the Daily Worker, so this might be Feldstein's dig at a departed rival.
I've long been fascinated by Hearst, so I'm the target audience for this one.












