Another one for the lexicon.
Disinformation has gone feral when:
1. It is no longer in the control of the group that created it.
2. It has continued to grow in popularity and influence.
3. It has started to evolve in such a way that the nuisance/threat it presents is as as great to the people who created it as it does to the original targets.
The most prominent example of the moment is the right wing movement opposing covid vaccines and increasingly vaccination in general.
The Conservative Movement spent decades depicting the scientific establishment as alarmist and corrupt because undermining it served a clear political purpose at the time. Recently this narrative took on an added usefulness as the Republicans tried to contain the fallout from the pandemic. It was an unspeakably evil position to take, greatly adding to a horrific death toll, but it had a certain ends-justify-the-means logic, "had" being the operative word.
In 2021, being the anti-vaxx party is not in the Republicans' best interest. It devastates areas that voted for Trump and it makes the most comically crazy people imaginable the face of the GOP. On top of that, it's bad for business.
The best messaging for the Republicans at this point would be to start referring to the "Trump vaccines" and to work the phrase "Operation Warp Speed" into every statement and interview response, regardless of topic, then take credit for the end of the pandemic. That is, however, not an option. Control of the narrative has been lost, Things have gone feral.Over the past the past week, the GOP establishment made a coordinated effort to move away from this disastrous message.
"Why aren’t conservatives pounding away that it was their guy who started the development of the vaccine under his overstated moniker Operation Warp Speed?" https://t.co/v9zOPzShFy
— Jay Rosen (@jayrosen_nyu) July 21, 2021
There are answers to this, but it's a good question. By @Sulliview
It's amazing how much everyone gets in line once the bat signal goes out. https://t.co/e4MAiCL5Wz
— Josh Marshall (@joshtpm) July 20, 2021
sounds like there’s a fight inside fox management over whether to kill off their audience, or not…
— Rick Wilson (@TheRickWilson) July 19, 2021
Steve Doocy Implores Fox & Friends Viewers to Get Vaccinated https://t.co/vjmxvFiD3X
SEAN HANNITY: "Please take Covid seriously. I can't say it enough. Enough people have died. We don't need any more death. Research like crazy. Talk to your doctor... I believe in science. I believe in the science of vaccination." pic.twitter.com/tOi5ebpqSf
— Sahil Kapur (@sahilkapur) July 20, 2021
The pivot is not going well.
imagine the choices you have to make In life to find yourself pleading, begging a national television audience at the end of a pandemic to not believe reports that you recommended the life-saving vaccine that you definitely took. pathetic. pic.twitter.com/YvbPWfGf1I
— John Whitehouse+ (@existentialfish) July 23, 2021