And I think it bears repeating.
Picking up from
Tactics, Schmactics...
When we talk about the mainstream media and the right-wing media and all
the other little sliver media out there, there are all sorts of
standards with which we can make our distinctions. The one I prefer, at
least for this discussion, is axiom-based.
In the New York times, or Time Magazine, or slate, or in any section of
the Wall Street Journal except the editorial pages, most of the writers
start from the same basic set of assumptions. To a slightly lesser
extent, you can say the same thing about the right-wing media: Fox news;
Rush Limbaugh; red state. We could argue about the validity of each of
those sets of assumptions, but the important part for the moment is the
difference between the two sets.
Though there had always been right wing papers and left wing papers, it
has only been in the past few decades that it is possible to completely
immerse yourself in one set of assumptions while your neighbor is
completely immersed in another.
That's part one of the story. Parts two and three are what happened to
the two halves of the journalistic universe since then and how those
changes have affected the breakdown of the Republican party.
On the mainstream side, simplistic narrative journalism, dogmatic
centrism, and a increasing disregard for accuracy and for holding
subjects to a high standard of honesty all acted together to weaken the
press's traditional role in checking party extremes. Since these
practices had long been coupled with a sense that the Republicans were
the dominant power and a fear of conservative pushback, this primarily
worked on the right, allowing unpopular and extreme Republican policies
to gain traction. This was particularly true in the area of governance.
Unprecedented use of filibusters and other obstructionist techniques
were practiced up until recently with relative impunity due to the "both
sides do it" mentality of many journalists.
On the right wing media side, journalists traded off their normal role
as providers of feedback in order to be more effective motivators. This
is perhaps most obvious with Ailes and Fox News where the goal (after
turning a profit) was clearly to shape (and in some cases, falsify) the
facts in such a way as to keep the base loyal and energized. In the
short term, the strategy worked well but it always had inherent risks,
risks that have finally started doing serious damage.
You can read this partly as a cautionary tale of Straussianism gone
awry. The first, the most fundamental assumption of any society based on
the noble lie is that you have a hierarchy with well-defined classes of
the liars and the lied-to and that all major decisions are made by
people in the first class.
Here's an analogy: officers have been known to paint overly rosy
pictures for soldiers ("Things are going great on the Western front."
"The enemy's factories are in ruins." "Victory is near."). We can argue
over the ethics of this kind of lying, but it's easy to see why some
officers might do it.
Now imagine that through a combination of field promotions, broken lines
of communication and general confusion, strategic and tactical
decisions start being made by people who actually believe all of the
misinformation that was fed to the ranks. I'm no military historian but
I'm fairly sure this would probably end badly.
We had a pretty clear example of this kind of a breakdown in the Romney
team's analysis of poll data in the last days of the election. There was
clear value for Romney in having his supporters believe that he was
ahead but that value was more than negated by having his advisers
believe the same misinformation. You can see similar dysfunction in the
recent shutdown where many congressmen made what now appear to be
disastrous decisions based apparently sincere belief in such Fox News
talking point as "people won't get that upset about a shutdown."
Put more broadly, the processes that allow the right version of the
truth to get to the right people – something that has been an integral
part of the Republican strategy – has seemingly broken down entirely.
In addition to the largely random flow of misinformation, conservative
media created an unforeseen problem in the rank and file with narrative
momentum. When most members of a group get much of their information
from outside, there's a natural friction on in-group narratives when
members realize that their version is not shared by the general public.
Conservative media is immersive to an unprecedented degree. Narratives
like "the only time Republicans lose is when they become too moderate"
are allowed to build unchecked.
On a related note, the immersive quality also greatly facilitates social
norming. This greatly encourages extreme positions and widens the gap
when members of the group try to communicate with outsiders.
More on this soon.