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But there’s another respect in which Tesla CEO Musk and President Trump resemble each other, and it’s one that carries extreme risks for the enterprises they lead—in Musk’s case, Tesla Inc., and in Trump’s case, his administration. They’re both charismatic leaders with strong cores of followers who have, thus far, forced people outside their base to believe in their leadership skills. The question is, however, what will happen when confidence in their skills begins to crack?
The roster of charismatic leaders in politics who led their citizens over a cliff is long, and doesn’t require listing here. Business books and articles bristle with discussions about the qualities, virtues and dangers of charismatic leadership.
A couple of years ago, Joyce E.A. Russell of the University of Maryland listed some of their features in The Times: “They will discourage and censor divergent opinions and will expect that communication should be one-way…. They will strike back like bullies when they hear criticism (using the message that they "must defend themselves against attacks"). Their need for admiration and self-absorption can be so intense that it can lead them to believe that they are infallible. Instead of painting an optimistic vision for the future, they will prey on people's fears.”
The main problem with leadership by personality is that it carries followers sedulously along—right up until the point when they no longer follow. The turn can come in the blink of an eye. But sometimes it comes too late for the underlying enterprise to survive.
In an age of bullshit, track records are extremely important. When obviously ridiculous arguments and narratives inflate to enormous size before imploding, there will inevitably be an embarrassing number of journalists who will shamelessly jump from "[Hyperloops/Bitcoin/Google glasses] will completely change your world." to knew-it-all-along. This was dramatically illustrated during the 2016 election where you had a handful of writers like Josh Marshall and (after he learned his lesson in the primaries) Nate Silver who provided intelligent and often prescient commentary compared with the majority of their colleagues who pretty much got everything wrong and have spent the past year and a half hoping that their readers forget.
Hiltzik's track record is consistently good, but he deserves to be singled out for special praise for being one of the first to see through Elon Musk. The LA Times in general deserves credit for its smart and critical coverage here, as do Al Jazeera and the Washington Post for being among the first to see that the only thing significant about the Hyperloop was its first syllable. This was while almost all of their competitors the New York Times, New York magazine, the Boston Globe, and most egregiously Rolling Stone were burning through their hard-earned reputations with tales of a real life Tony Stark.
It is notable that, since Hiltzik wrote the piece, we have gotten dramatic new examples of chaos and collapse from both the White House and Tesla motors. There are the countless disturbing anecdotes from Woodward's book while, after a brief period of calm, Elon Musk is doubling down on his crazy attacks against the British diver who advised in the recent rescue (in addition to the footage of the CEO of a company worth as much as General Motors getting stoned on camera).
Really spectacular con artists like Ponzi or Uri Geller come to believe their own pitch even though they know that it's not true. I strongly suspect this applies here as well. Trump clearly thinks of himself as a brilliant and incredibly successful businessman with almost superhuman powers of persuasion (and I'm not sure I really need to include the "almost"). Musk thinks of himself as a stunningly gifted engineer and inventor and, on some level, probably believes that he really did come up with all the things he's taking credit for, whether they be the work of his genuinely talented employees, the intellectual property he liberated from TRW, or the stuff he saw in some old science-fiction movie.