A bit of Samuel Clemens to close out the week.

The following is taken from the end of  "How I Edited An Agricultural Paper" by Mark Twain.

The story describes the narrator's attempts (or more accurately, various people's reactions to the narrator's attempts) to edit a newspaper devoted to a topic he knows nothing about. While most of the jokes revolve around Twain's spectacularly wrong ideas about farming, the tale closes on a more general (and generally applicable) note.

He surveyed the wreck, which that old rioter and these two young farmers had made, and then said, "This is a sad business—a very sad business. There is the mucilage-bottle broken, and six panes of glass, and a spittoon and two candlesticks. But that is not the worst. The reputation of the paper is injured—and permanently, I fear. True, there never was such a call for the paper before, and it never sold such a large edition or soared to such celebrity; but does one want to be famous for lunacy, and prosper upon the infirmities of his mind? My friend, as I am an honest man, the street out here is full of people, and others are roosting on the fences, waiting to get a glimpse of you, because they think you crazy. And well they might after reading your editorials. They are a disgrace to journalism. Why, what put it into your head that you could edit a paper of this nature? You do not seem to know the first rudiments of agriculture. You speak of a furrow and a harrow as being the same thing; you talk of the moulting season for cows; and you recommend the domestication of the pole-cat on account of its playfulness and its excellence as a ratter! Your remark that clams will lie quiet if music be played to them was superfluous—entirely superfluous. Nothing disturbs clams. Clams always lie quiet. Clams care nothing whatever about music. Ah, heavens and earth, friend! If you had made the acquiring of ignorance the study of your life, you could not have graduated with higher honor than you could to-day. I never saw anything like it. Your observation that the horse chestnut as an article of commerce is steadily gaining in favor is simply calculated to destroy this journal. I want you to throw up your situation and go. I want no more holiday—I could not enjoy it if I had it. Certainly not with you in my chair. I would always stand in dread of what you might be going to recommend next. It makes me lose all patience every time I think of your discussing oyster-beds under the head of 'Landscape Gardening.' I want you to go. Nothing on earth could persuade me to take another holiday. Oh! why didn't you tell me you didn't know anything about agriculture?"

"Tell you, you cornstalk, you cabbage, you son of a cauliflower? It's the first time I ever heard such an unfeeling remark. I tell you I have been in the editorial business going on 14 years, and it is the first time I ever heard of a man's having to know anything in order to edit a newspaper. You turnip! Who write the dramatic critiques for the second-rate papers? Why, a parcel of promoted shoemakers and apprentice apothecaries, who know just as much about good acting as I do about good farming and no more. Who review the books? People who never wrote one. Who do up the heavy leaders on finance? Parties who have had the largest opportunities for knowing nothing about it. Who criticize the Indian campaigns? Gentlemen who do not know a war-whoop from a wigwam, and who never have had to run a foot race with a tomahawk, or pluck arrows out of the several members of their families to build the evening camp-fire with. Who write the temperance appeals, and clamor about the flowing bowl? Folks who will never draw another sober breath till they do it in the grave. Who edit the agricultural papers, you—yam? Men, as a general thing, who fail in the poetry line, yellow-covered novel line, sensation-drama line, city-editor line, and finally fall back on agriculture as a temporary reprieve from the poorhouse. You try to tell me anything about the newspaper business! Sir, I have been through it from Alpha to Omaha, and I tell you that the less a man knows the bigger the noise he makes and the higher the salary he commands. Heaven knows if I had been ignorant instead of cultivated, and impudent instead of diffident, I could have made a name for myself in this cold selfish world. I take my leave, sir. Since I have been treated as you have treated me, I am perfectly willing to go. But I have done my duty. I have fulfilled my contract as far as I was permitted to do it. I said I could make your paper of interest to all classes—and I have. I said I could run your circulation up to 20,000 copies, and if I had had two more weeks I'd have done it. And I'd have given you the best class of readers that ever an agricultural paper had— not a farmer in it, nor a solitary individual who could tell a watermelon tree from a peach vine to save his life. You are the loser by this rupture, not me, Pie-plant. Adios."

I then left.

I have to admit the school-within-a-school scam is a new one on me

A while back, Andrew Gelman and I wrote a piece for Vox discussing how the focus on a small set of standardized tests was, consistent with Campbell's law, affecting schools behavior in ways that undermined the value and reliability of the metrics. In some of the cases, the ways in which the changes in behavior undermined the metrics was so subtle that the administrators were probably not aware of the statistical implications (such as the use of pep rallies and other test prep techniques that did not improve students mastery of the material). In other cases, the actions were clearly questionable and rules were obviously being bent (such as the practice of "counseling out" low performing students, particularly those with learning disabilities).

I don't believe we discussed any cases of outright fraud, but then, we didn't talk about Florida.

Several days before the Florida Standards Assessments began near the end of the school year, 13 third-grade students suddenly transferred from the Palm Harbor Academy charter school to a newly created private school on the same school campus, run by Palm Harbor Academy governing board chairman the Rev. Gillard Glover.

With one exception, all of those 13 students had one thing in common: They were at least one full grade behind grade level. Many of the children were multiple grades behind grade level. Another five students in other grades, all at least two grades behind grade level, were also transferred out of Palm Harbor and into the private school at around the same time.

The students’ transfer to a private school meant that they didn’t take the state assessments required of public school students — and, therefore, didn’t drag down the school’s state scores and school grade. A failing school grade would have meant shuttering the school, School Board Attorney Kristin Gavin said, because the school got a D last year.

"The Telephone as a Promoter of Science"

I've been meaning to open a thread on how some technological advances lay the groundwork for future advances by cultivating enthusiasm and expertise in relevant disciplines. This was particularly true with the telephone since it brought the technology into the home.


Scientific American 1878-08-10

Theranos was not representative but it was indicative

Yet another example of how dysfunctional Silicon Valley venture capital culture has become. To be ball-peen hammer blunt, the combination of huge piles of money with credulity, hype, a flawed narrative, and magical heuristics has caused us to waste billions of dollars on incredibly stupid ideas and outright fraud.

Holmes and Balwani never allowed investors or anyone else from the outside to scrutinize the Theranos technology. Even staff who asked questions were ostracized, fired, and/or threatened. Investors were told they wouldn’t receive regular reports about the status of the company and that Theranos wasn’t going public anytime soon. And because nobody wanted to miss the opportunity to have a stake in the next Uber or Facebook, the questions always stopped. “In Silicon Valley over the past five years, it was easy to have that attitude,” Carreyrou said. “Money was flowing in from an area where it was so easy to get. So the second she got a question she didn’t like, or too many questions, she just shut off and was basically like, ‘If you don’t want to go by these rules, then I’ll just walk.’”

That's Mark W, Palko to you

Marginal Revolution recently ran a post entitled "Do middle name initials enhance evaluations of intellectual performance?"

I didn't click on the link, but it did remind me of this..



Which in turn reminded me of one of my all time favorite bits of casting.

I shouldn't have to say this, but it's only a "proof of concept" if it demonstrates the parts of the concept that have not previously been proven.

Just hearing myself say it (that's one of the disadvantages of dictation software) feels a little condescending. I certainly don't believe that any readers of our blog have trouble with the idea that if you claim you can accomplish a task using certain technology or under certain constraints of time and cost, it's not enough to simply perform the task; you have to perform it using that technology or satisfying those constraints in order to have proof of concept. Early aviators were not allowed to show it was possible to cross the ocean in an aircraft by sailing a boat. (That last one was a bit of a stretch, but I had to set up the video clip.)

As obvious as this may seem, though, it still needs to be said out loud because most of the journalists covering Elon Musk either don't understand this or choose to ignore it.

From Wired

Six months after Musk went on a Twitter tirade about LA traffic in December 2016, he had created the Boring Company, and was digging a tunnel under the parking lot at SpaceX’s headquarters in Hawthorne, California. The internet payment maven-turned-carmaker-turned-space enthusiast-turned-infrastructure baron has promised to completely change the way humanity bores tunnels, pledging make boring as much as 15 times faster, and reduce its cost by a factor of ten.

Thus far, the Boring Company is leaning on two used tunnel boring machines, and has yet to unveil any novel tech. But Musk did recently show off a completed, 2-mile proof-of-concept tunnel in Hawthorne, which begins in the parking lot of SpaceX’s headquarters.

Though I suppose we can't say for certain, it certainly appears that the digging here was done in a completely standard way using conventional (and not even new) equipment. It is, therefore, not a "proof of concept" tunnel, but rather just a tunnel. It is not particularly wide or particularly long. It was not dug under notably difficult conditions. It is just a tunnel.

For those of you who follow the Hyperloop coverage, this is a familiar turn of events. Despite the "dawn of a new age" rhetoric of most of the reporters, all of the demonstrations to date have been entirely limited to mature, well-established technology. We already knew that maglev trains and linear induction motors worked because we've had them for years. There was nothing more groundbreaking in these displays than in your typical, second-place science fair exhibit.

Now on to the good stuff.

They weren't giving prizes for humility.

"It has been a gigantic tidal wave of human ingenuity and resource, so stupendous in its magnitude, so complex in its diversity, so profound in its thought, so fruitful in its wealth, so beneficent in its results, that the mind is strained and embarrassed in its effort to expand to a full appreciation of it."

Edward W. Byrn


As mentioned before, the 50th anniversary issue of Scientific American is an essential resource for anyone trying to understand the stories we tell ourselves about technology. 1896 was near the peak of arguably the most dramatic period of technological advances, particularly in terms of their impact on society.

This essay on the progress of invention during the second half of the 19th century provides a tremendously informative view into how educated people thought about the state of science and progress at the time, but before we get into that, I want to highlight the list of notable inventions discussed in the introductory column.

There are some notable omissions here. Arguably the most important development of the late 19th/early 20th century doesn't even make the list, but the internal combustion gasoline engine and its progeny (automobiles, airplanes, submarines) wouldn't have their greatest impact for a few more years. The omission of the phonograph is a bit more difficult to explain since Edison's first famous invention gets a large and glowing write-up a few pages earlier in the same issue. That said, the peak impact of recorded media was also a few years away.

As for the essay itself, there's far too much here to comment on in a single blog post, but there are a couple of points I want to emphasize. First, thee people of the time were well aware that they were living in a period of ubiquitous explosive change. It was an attitude remarkably similar to that of today, only more appropriate to the situation.

Second, I've argued in the past that the new frontier of late 19th century technology in many ways fill the hole left by the closing of the actual frontier. As you read through the following, you'll notice more than a hint of manifest destiny. As with the earlier doctrine, it was assumed that Europeans and those of European descent were destined to rule this New World as well.

How widespread were these views? We should probably talk with an actual historian before trying to answer that question, but they were apparently representative enough to win the approval of distinguished judges and be granted a place of honor in the magazine (not to mention the $250, which back then was pretty good money).

Scientific American 1896-07-25

Mars One: still a story too good to let facts get in the way

I honestly thought we've seen the last of this. Between the irrefutable critiques of every aspect of the plan and the long string of deadlines missed and promises broken, I believed that serious people and major publications were finally ready to let the story die, or at least transition into a "look at how gullible people used to be" narrative.

Apparently though, respectable news outlets like the Boston Globe still can't give up on Mars One and the nearly perfect human interest angle of a group of ordinary people who have agreed to take a one-way trip into space and spend the rest of their lives on another planet. The press is too much in love with these simplistic, melodramatic narratives (when Tom Wolfe and company brought literary storytelling techniques into the field, they were trying to elevate journalism to the level of literature. Now we've lowered it to the standards of a Harlequin romance).

Not only do journalists have a weakness for these stories, they have also gotten very good at finding excuses to justify them. One of the favorites, on display here, is the premise story. Just to review, this is employed when a reporter has a story he or she wants to tell, but it is predicated on assumptions that are obviously very likely untrue. The approved approach in these situations is to quickly get out of the way a bare minimum of caveats, then basically ignore them.

It is worth noting that the caveats in Mars One articles have steadily gotten stronger with time as the against the proposition has grown undeniable, but the writer still pulls back well before an honest picture is painted. Such a picture would fundamentally change the story. Instead of a bittersweet but inspiring account of human aspiration, we would get a depressing story of people suckered into believing an obvious scam (in no small part because of gross journalistic credulity and negligence) and in some cases paying a steep price for the delusion.

As the other world turns: How a trip to Mars thwarted and ignited love
Billy Baker - Reporter

When the initial tingle had passed and the idea had been given time to marinate and settle, Peter Degen-Portnoy said his family split into camps regarding his decision to commit to a one-way trip to Mars.

His sons think it’s cool.

His two oldest daughters stopped speaking with him.

And his wife left him.

...

Then time passed. Then the questions came. “Daddy, why do you want to leave us?’” he recalled. “Then it all came out. ‘Hey, you decided to leave us, and even if you change your mind, you can’t undo that decision. You made that decision.’ ”

He said his older daughters, who are 20 and 18 — he also has an 11-year-old daughter — viewed it as a breaking of the marriage vows he made to their mother. Till death do us part.

Degen-Portnoy views it another way. When he was a young boy, obsessed with outer space, he promised himself if he ever had the chance to go live on another planet, he would take it.

“So I was in a position where either I broke a promise to myself, or I broke a promise to my wife.”

...

Back in the coffee shop near his office, Degen-Portnoy is firm in his belief that it will all happen. That the extraordinary technical challenges will be solved. That the billions in funding will be raised. That he will be chosen for the mission. That he will die on Mars.

In the meantime, he is optimistic that he can repair his relationships here on Earth.

“I won’t get to Mars until I’m 70 at the earliest,” he said. “I’ve got time to reconcile. It should never go without saying that I love my children very much and would miss them.”

And if he gets to Mars, he already knows what his first feeling will be.

“I’ll look around at the landscape of Mars, take it all in, and I’ll wish my children could be there to see it.”

I apologize in advance for the electricity pun

Unsurprisingly insightful work from Robert Shiller on the enduring allure and almost inevitable failure of radical new forms of money. The whole thing is very good, particularly the section on the euro (thanks to Bitcoin, no longer the worst currency idea of the past 50 years) and this section on the technocracy movement of the 1930s. I had no idea that the period produced not one but two proposals for energy-based currencies (or should that be, current-based currencies?). I definitely need to add this book to my reading list.

The Old Allure of New Money by Robert J. Shiller
During the Great Depression of the 1930s, a radical movement, called Technocracy, associated with Columbia University, proposed to replace the gold-backed dollar with a measure of energy, the erg. In their book The A B C of Technocracy, published under the pseudonym Frank Arkright, they advanced the idea that putting the economy “on an energy basis” would overcome the unemployment problem. The Technocracy fad proved to be short-lived, though, after top scientists debunked the idea’s technical pretensions.
But the effort to dress up a half-baked idea in advanced science didn’t stop there. Parallel with Technocracy, in 1932 the economist John Pease Norton, addressing the Econometric Society, proposed a dollar backed not by gold but by electricity. But while Norton’s electric dollar received substantial attention, he had no good reason for choosing electricity over other commodities to back the dollar. At a time when most households in advanced countries had only recently been electrified, and electric devices from radios to refrigerators had entered homes, electricity evoked images of the most glamorous high science. But, like Technocracy, the attempt to co-opt science backfired. Syndicated columnist Harry I. Phillips in 1933 saw in the electric dollar only fodder for comedy. “But it would be good fun getting an income tax blank and sending the government 300 volts,” he noted.

Notes on the content bubble

[If you're new to the thread, check out this, this, and this]

One of the classic recipes for disaster in a market bubble is focusing exclusively on a sharp increase in demand while ignoring an even greater increase in supply. The potential audience for video content has greatly increased. Furthermore, the amount of video each member of that audience can conveniently consume has probably more than doubled. Unfortunately, the supply of content has increased by orders of magnitude. This holds virtually across-the-board: scripted and unscripted; new and old; live and recorded; big-budget and web cam in the basement.

Hype always plays a role in bubbles going all the way back to the 18th century. You could even argue that bubbles are primarily the result of buzz distorting markets. In the 21st century, living in the hype economy, the distortions are greatly amplified. Today, we have companies spending billions of dollars primarily to promote shows that almost no one is watching. Depending on how you calculate the numbers, the reboot of Twin Peaks got something like one fiftieth The audience of the original.

Nonetheless, the funding keeps coming.

Hollywood mogul Jeffrey Katzenberg has secured about $800 million in financing for his video startup NewTV, which the company will use to fund high-end TV series that have YouTube-length episodes, according to people with knowledge of the matter.
...
NewTV will use the money to finance shows that are roughly the duration of a typical YouTube clip, but at a cost more on a par with a Netflix Inc. series. Each NewTV series will cost about $5 million to $6 million per hour, the people said, but individual episodes won’t run much longer than 15 minutes.
...
Katzenberg, who declined to comment for this story, has reached out to some of the biggest directors and producers in the entertainment business, the people said. NewTV has yet to announce any shows.

It's also worth noting that perhaps the most prominent company to try to bring big stars and slick production to short YouTube videos was Funny or Die, and that hasn't proven to be a growth model.

Things don't really get weird till you get "computer dating" in the 60s

Science fiction is a sometimes useful but often misleading indicator of how people in the past thought about progress and technology. In order to establish that some new innovation was really on people's minds, you need to look to the mainstream and you don't get much more mainstream than The Desk Set. A successful 1955 play starring Shirley Booth before becoming a vehicle for Hepburn and Tracy. (Certainly not one of their best efforts, but still better than you'd think from this trailer.





It's not entirely clear from the trailer, but the central conflict is the threat that the introduction of computers will lead to massive lay-offs in the office. People were talking about computers sixty-plus years ago, and the conversation has not evolved all that much.

Crowdsourcing my work

If you have a minute, I would appreciate your help with an essay I'm working on. I'm putting together a list of postwar scientific and technological innovations that meet the following two criteria: first, they need to be major advances that either occurred during or had their greatest impact in the period roughly defined by 1945 to 1970; second, they need to have comparable or greater symbolic value.

For example, the eradication of polio was an impressive medical accomplishment:

In 1947, Salk accepted an appointment to the University of Pittsburgh School of Medicine. In 1948, he undertook a project funded by the National Foundation for Infantile Paralysis to determine the number of different types of polio virus. Salk saw an opportunity to extend this project towards developing a vaccine against polio, and, together with the skilled research team he assembled, devoted himself to this work for the next seven years. The field trial set up to test the Salk vaccine was, according to O'Neill, "the most elaborate program of its kind in history, involving 20,000 physicians and public health officers, 64,000 school personnel, and 220,000 volunteers." Over 1,800,000 school children took part in the trial.

But given the shadow that polio had cast over the public imagination and the suddenness of the development of the vaccine, the symbolic value was arguably even greater.:

Until 1955, when the Salk vaccine was introduced, polio was considered one of the most frightening public health problems in the world. In the postwar United States, annual epidemics were increasingly devastating. The 1952 U.S. epidemic was the worst outbreak in the nation's history. Of nearly 58,000 cases reported that year, 3,145 people died and 21,269 were left with mild to disabling paralysis, with most of its victims being children. The "public reaction was to a plague", said historian William L. O'Neill. "Citizens of urban areas were to be terrified every summer when this frightful visitor returned." According to a 2009 PBS documentary, "Apart from the atomic bomb, America's greatest fear was polio."
...
When news of the vaccine's success was made public on April 12, 1955, Salk was hailed as a "miracle worker" and the day almost became a national holiday. Around the world, an immediate rush to vaccinate began, with countries including Canada, Sweden, Denmark, Norway, West Germany, the Netherlands, Switzerland, and Belgium planning to begin polio immunization campaigns using Salk's vaccine.

(I have often wondered if the experience with polio created unrealistic expectations for the war on cancer, but that's a topic for another post.)

Here's the list I came up with.

Space travel/satellites
Nuclear weapons/power
Television
Computers
Jet travel
Miniaturization/transistors
Polio eradication
Green revolution
DNA
Birth control

And possibly lasers

Does anyone see any obvious omissions?

Life in the hype economy – – Moviepass edition

[Continuing the MoviePass thread]

I have no idea whether it is real or apocryphal, but there's an often referred to study with primates where the they earned tokens that could be exchanged for food. According to the standard version, the subjects soon came to value those tokens more than the treats they could be exchanged for.

The hype economy works along similar lines. The ability to get people talking about something (preferably but not always necessarily in a positive way) is tremendously valuable by most traditional standards. For entertainers, it can bring in large audiences. For goods and services, it can drive sales and help maintain customer loyalty. For politicians, it can be votes. For public policy initiatives, it can generate and shore up support.

At some point though (and it's a point we passed quite a while back) the ability to generate buzz becomes disconnected both from the attributes which are supposed to drive it and the objectives it is supposed to serve. It then takes on a life of its own. Hype becomes the primary if not sole metric by which anything is judged. The television show that no one watches, the business with no real prospect of turning a profit, the research claim that collapses under scrutiny are all seen as successful and important as long as you hear enough about them.

This is a big topic for a short post so I won't try to get into the specifics the damage done by the hype economy. We've already spent countless hours talking about how it  distorts markets, wastes resources, undermines our public policy  and corrupts the research needed to drive real innovation.

As he did with the make-it-up-in-volume fallacy, the CEO of MoviePass provides a perfect example of the hype economy.

Emphasis added.

Pogue: OK, but if I’m paying $7 a month, I’m paying less than half of the price of one ticket. You’re paying the theater double that — so I don’t understand how you can stay in business.

Lowe: Well, have you seen Spotify’s financials? They spent $2 billion more on music content licensing than they brought in in revenue. Netflix has to borrow billions of dollars each year to pay for the content that, over time, they hope to make their money back on. We’re investing in building a huge subscriber base.

Pogue: Originally, MoviePass was $50 a month. What did the membership numbers do when the price dropped down to $10 last fall?

Farnsworth: Well there were about 20,000 users at the time, and Mitch’s deal was that we would have 250,000 in 18 months. He had 18 months to get 250,000. We got there in two days.

To be blunt, Netflix is a marginally profitable company in an increasingly competitive market. Spotify is a money-losing company. Neither is likely to justify the investments that have been made in them, but in the hype economy, that doesn't stop them from being held up as examples to justify a business strategy.

"Oh, the things that you'll see."

To get a handle on turn-of-the-century mentality, you have to focus not just on the newness of individual technologies, but of the very idea of being able to do these now ordinary things. At the beginning of the 19th century, the only way to capture an image was to have a highly skilled artist draw or paint it. The process was inexact, expensive and so slow that anything that could not remain still for an extended period of time had to be represented from memory.

For people around 1900, viable photography was still a relatively recent development, very much in living memory. It would not have been difficult to find someone who remember the first time he or she saw a photograph. Furthermore, this fantastic advance kicked off a dizzying flood of ever more impressive innovations. Cameras and film became cheaper, simpler, and more compact. Pictures started to move. Photographs could be transmitted over telegraph. You could see images of the skeleton of a living human being and capture an instant in time.

One of the points we keep coming back to in this thread is that our concept of the future was the product of a generation of explosive and (even more importantly) ubiquitous technological growth which was the culmination of a century of exponentially advancing innovation. Our framework for thinking about the world that's coming was largely formed in a period of technological change unmatched before or since.

From Scientific American 1909/12/18

Yes, we're losing money on every transaction, but we have a plan to increase volume

[Apologies for letting this one sit in the queue for so long. I plan to do a fairly long post on the various absurdities of this business plan, but I realized that the company may not be able to wait for detailed analysis. Therefore, I'm just going to hit a couple of high points in this and an upcoming post.]

I suspect that most people (maybe especially those who read this blog) have become thoroughly jaded to bad business plans running on new economy hype and Silicon Valley money. Many of you probably feel that you seen it all before, that you have lost the capacity to be shocked by how stupid an idea can be or by how many millions it can raise.

I more than sympathize. In a world where Tesla is valued higher than General Motors and Bitcoin is... well, Bitcoin, it is difficult to come up with the topper. That said, sometimes a piece of business logic, while perhaps not the stupidest or the most overvalued, nonetheless manages to stand out through a blinding lack of self-awareness.

Many companies have used the losing-money-but-making-it-up-in-volume argument over the past few years, but I don't know that I've ever seen it stated in quite such naked terms.

From an interview with Mitch Lowe, CEO of Moviepass.

[David Pogue] The math doesn’t really work out, does it? Let’s say you go to the movies twice a month. In New York, that’s $360 of movie tickets a year — but you’re paying MoviePass only $120 a year. MoviePass is losing $240 a year, just on you. Multiply that by MoviePass’s 2 million subscribers, who are currently buying 6% of the nation’s movie tickets. How is that sustainable?

...

Pogue: You must go through your life explaining how MoviePass works. And everybody says exactly the same thing back to you…

Lowe: Which is, “how can you possibly afford such an amazing deal?”

Pogue: Yeah. How do you make money?

Lowe: There’s two groups of people that go to the movies. There’s 11% that go 18 times a year, and they buy half of all the movie tickets in the country. 5.5 billion tickets.

There’s another 200 million people (89% of moviegoers) that only see the blockbuster hits. They go to four maybe five films a year. They see “Star Wars” and the Marvel films. Our product is priced to reactivate those casual moviegoers, to get them to go see the great independent films that now they say, “I’m just going to wait and stream at a later date.”

...

Lowe: People have told us they’re starting movie clubs, and now they’re going with a bunch of friends, going to the movies every week together and then going out afterwards. We have a guy who said, “I’m going to turn 40. I’m going to go to a movie for 40 days in a row leading up to my 40th birthday.” But what’s even cooler is people are seeing films they never would have seen without a MoviePass card.

Pogue: But I’m confused about that, because every time someone goes to a movie, you’re losing more money. Don’t you secretly prefer people who don’t use the card as often?

Lowe: They [the people who see a lot of movies] become more valuable to us. They evangelize the service. They become more valuable to our partners, the studios, exhibitors.