This was the year that a lot of people woke up to what
Josh Marshall among others had been pointing out for a long time, that while all of the tech giants have accumulated and sometimes abused an extraordinary amount of power, Facebook stood alone as a genuinely bad actor doing a great deal of damage to a wide array of stakeholders.
What's notably absent from all of these analyses is an acknowledgment of the role that the press played in building and maintaining the myths of Zuckerberg and others as tech messiahs. Major news outlets and venerable publications, particularly the New York Times, willingly helped spread the bullshit. We should never forget that when Silicon Valley billionaires went after their toughest (and, in retrospect, most clear eyed) critic, Gawker, the NYT not only failed to stand up for journalism, they actually gave an op-ed spot to Peter Thiel so he could better spin his side of the story.
As you can see, we've been on this beat for a long time.
Andrew Gelman (before his
virtual sabbatical)
linked to this fascinating
Gawker article by Ryan Tate:
If
you want Facebook to spend millions of dollars hiring you, it helps
to be a talented engineer, as the New York Times today [18 May 2011]
suggests. But it also helps to carouse with Facebook honchos, invite
them to your dad's Mediterranean party palace, and get them introduced
to your father's venture capital pals, like Sam Lessin did. Lessin
is the poster boy for today's Times story on Facebook "talent
acquisitions." Facebook spent several million dollars to buy Lessin's
drop.io, only to shut it down and put Lessin to work on internal
projects. To the Times, Lessin is an example of how "the best talent"
fetches tons of money these days. "Engineers are worth half a million to
one million," a Facebook executive told the paper.
We'll let
you in on a few things the Times left out: Lessin is not an engineer,
but a Harvard social studies major and a former Bain consultant. His
file-sharing startup drop.io was an also-ran competitor to the much
more popular Dropbox, and was funded by a chum from Lessin's very rich
childhood. Lessin's wealthy investment banker dad provided Facebook
founder Mark Zuckerberg crucial access to venture capitalists in
Facebook's early days. And Lessin had made a habit of wining and dining
with Facebook executives for years before he finally scored a deal,
including at a famous party he threw at his father's vacation home in
Cyprus with girlfriend and Wall Street Journal tech reporter Jessica
Vascellaro. (Lessin is well connected in media, too.) . . .
To get the full impact, you have to read the original
New York Times piece
by Miguel Helft. It's an almost perfect example modern business
reporting, gushing and wide-eyed, eager to repeat conventional
narratives about the next big thing, and showing no interest in digging
for the truth.
It is not just that Helft failed to do even the
most rudimentary of fact-checking (twenty minutes on Google would have
uncovered a number of major holes); it is that he failed to check an
unconvincing story that blatantly served the interests of the people
telling it.
Let's start with the credibility of the story. While
computer science may well be the top deck of the Titanic in this
economy, has the industry really been driven to cannibalization by the
dearth of talented people? There are certainly plenty of people in
related fields with overlapping skill sets who are looking for work and
there's no sign that the companies like Facebook are making a big push
to mine these rich pools of labor. Nor have I seen any extraordinary
efforts to go beyond the standard recruiting practices in comp sci
departments.
How about self-interest? From a PR standpoint, this
is the kind of story these companies want told. It depicts the people
behind these companies as strong and decisive, the kind of leaders you'd
want when you expect to encounter a large number of Gordian Knots. When
the NYT quotes Zuckerberg saying “Someone who is exceptional in their
role is not just a little better than someone who is pretty good. They
are 100 times better,” they are helping him build a
do-what-it-takes-to-be-the-best image.
The
dude-throws-awesome-parties criteria for hiring tends to undermine that
image, as does the quid pro quo aspect of Facebook's deals with Lessin's
father.
Of course, there's more at stake here than corporate
vanity. Tech companies have spent a great deal of time and money trying
to persuade Congress that the country must increase the number of H-1Bs
we issue in order to have a viable Tech industry. Without getting into
the merits of the case (for that you can check out
my reply to Noah Smith
on the subject), this article proves once again that one easily
impressed NYT reporter is worth any number of highly paid K Street
lobbyists.
The New York Times is still, for many people,
the
paper. I've argued before that I didn't feel the paper deserved its
reputation, that you can find better journalism and better newspapers
out there, but there's no denying that the paper does have a tremendous
brand. People believe things they read in the New York Times. It would
be nice if the paper looked at this as an obligation to live up to
rather than laurels to rest on.